TalonPR Now Offers eNewsletters: Affordable Tools for Reinforcing Brands and Communicating with Customers

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TalonPR, Inc., a public relations and strategic communications agency, announces its newest service: eNewsletters. Electronic newsletters provide companies of all sizes with a cost-effective means of communicating to customers, employees, investors and any other audience essential to a companyÂ?s success.

TalonPR, Inc., a public relations and strategic communications agency, announces its newest service: eNewsletters. Electronic newsletters provide companies of all sizes with a cost-effective means of communicating to customers, employees, investors and any other audience essential to a company’s success.

Companies seeking to reinforce brand messages while educating target publics with news and articles of interest will find TalonPR’s eNewsletters a valuable service. The agency will create a custom-designed template for each client, complete with color, logo and other essential brand ingredients. Companies will provide articles or links to selected on-line material for their eNewsletters, which can be distributed monthly, quarterly, bi-annually or annually. TalonPR’s professional staff of writers and desktop publishers will edit content and design the newsletter for distribution in PDF format, replete with hyperlinks to areas on client Web sites or outside resources where readers can find additional information.

Electronic newsletters are ideal for professional services firms. Doctors, lawyers, engineering companies, accountants, financial planners etc., can easily inform clients of the latest company news or services and offer educational articles relating to specific fields of expertise. An excellent tool for larger corporations, eNewsletters provide quick, cost-efficient news and information to targeted groups of people, reinforcing the company’s brand image and supplying valuable content designed to enhance sales to customers and increase productivity among employees.

Tracy Rafferty, TalonPR’s chief writer, has over a decade of copy writing and desktop publishing experience. Prior to joining TalonPR in 2001, Tracy developed and implemented effective printed and electronic communications while serving as public information officer for the Kansas Public Employees Retirement System and Graphic Designer for the Kansas Highway Patrol’s Research and Planning Department.

“eNewsletters are more effective than traditional newsletters because they’re inexpensive to produce, rapidly distributed, and have the potential to re-direct recipients to the sender’s Web site for additional information,” said Ms. Rafferty. “TalonPR’s job is to help our clients communicate with their customers in a way that is clear, concise, credible and convincing, and eNewsletters are an excellent tool for getting this job done.”

TalonPR charges a one-time set-up fee for eNewsletter template development, followed by a maintenance fee for content editing and customization of each issue.

About TalonPR, Inc.

Founded in 1998, TalonPR, Inc. cultivates and communicates ideas, strategies, visions and solutions to make a positive impact for its clients. For more information about TalonPR, please visit its Web site at http://www.talonpr.com, or call 785-273-9660.

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