Medsn Aligns with LSI to Offer Turnkey Solution for Healthcare Education; Philadelphia Start-up and Los Angeles Firm Form Unique Partnership

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Forged to provide superior services to information technology (IT) service providers within the healthcare sector and to managed care organizations and medical staffing groups, this partnership supports the needs of healthcare industry companies seeking learning solutions for their employees and customer bases.

Los Angeles, CA—February 18, 2003 – Medsn, Inc., the premier interactive medical marketing and education solutions company, announced today a partnership with Learning Solutions International (LSI), an emerging leader among learning service providers. These two highly respected companies have joined forces in response to the growing need for timely and cost-effective information and education solutions within the healthcare industry.

Forged to provide superior services to information technology (IT) service providers within the healthcare sector and to managed care organizations and medical staffing groups, this partnership supports the needs of healthcare industry companies seeking learning solutions for their employees and customer bases.

The Medsn-LSI alliance brings to bear the resources necessary to provide services on an outsourced basis. From requirements gathering and analysis to identification and selection of learning technology infrastructure, the partnership offers full life-cycle program management. Together, the two companies can build and deploy learning systems that include multiple vendors, develop and deliver industry-relevant content on a customized basis, and provide complete learning strategy services.

According to Medsn CEO, Dennis Bonilla, “A number of trends in the healthcare sector have captured our attention. These include:

·    Healthcare spending is climbing due to a variety of factors, including an expansion in available services and technologies and an expansion of clients from government programs and employer health plans.

·    The need for healthcare is increasing among the large aging population.

·    The demand for services is not being satisfied because of a dramatic shortage of well-trained healthcare professionals that is compounded by an ever-increasing turnover rate—estimated at about 18 months.

·    As the deadlines for compliance approach, the impact of the Healthcare Insurance Portability and Accountability Act (HIPAA) is expected to create significant spending within the healthcare industry, mostly focused on IT and confidentiality training.

·    Recent studies by the American Medical Association (AMA) indicate a significant increase in the number of physicians who regularly use the Internet in their practices.

·    Healthcare institutions are leveraging IT, including Web-based methods for training and collaboration, to face their most important business challenges."

Bonilla continued, “As we look at these trends, we see a need for high-quality content and well-planned enterprise learning strategies within the sectors we serve. By aligning with LSI, we can now offer a total solution for organizational performance improvement that is coupled with deep expertise in the medical and pharmaceutical disciplines. We also offer marketing solutions that drive utilization of the content throughout the customer’s enterprise.”

LSI President, David Brent, added, “As online solutions have proven to be a more efficient means for distribution of information and training in the healthcare industry, we believe that the team of Medsn and LSI can expertly guide clients through the process of staff certification, regulatory compliance, therapeutic area training, content distribution, and knowledge management. We are pleased to have Medsn as a partner as we focus on this critical and dynamic market sector.”

About Medsn

Medsn is the premier interactive medical marketing solutions company that designs and implements customized programs for pharmaceutical, medical device, biotechnology, and health care organizations. Medsn focuses exclusively on healthcare and employs an in-house staff of physicians, marketing experts, industry executives, medical illustrators, and technology specialists who possess unique expertise in effectively leveraging interactive multimedia technologies to develop high-impact programs that influence the behavior of physicians, health care professionals and patients, as well as pharmaceutical and medical device sales representatives.

Medsn is recognized within the healthcare industry for its in-depth medical and life sciences domain knowledge, state-of-the-art learning platform, and proven project management expertise. Medsn delivers proven ROI through efficient, effective, behavior-changing solutions.

The company receives support from key academic advisors at premier institutions, including Yale, Johns Hopkins, UC San Francisco, Oxford and Cambridge, as well as from leading experts in the fields of sales and marketing, communications, and learning.

About Learning Solutions International (LSI)

With staff in the US, Canada, and the UK, the Learning Solutions International team comprises some of the most experienced and talented professional in the industry. Each LSI consultant possesses an extensive background in learning management systems (LMS) and multiple deployment platforms, as well as custom learning object development and instructional systems design.

From complex program and project management skills to experience with multi-national rollouts, the LSI professionals bring years of experience in enterprise-wide solutions designed with the end user in mind. LSI was founded on the principle that organizations need access to superior program managers, learning and technical consultants to ensure pitfalls are avoided and success is achieved.

Privately-held, LSI stands out by the company’s absolute commitment to bring the best people, methods, and technology required to achieve the business objectives of each client. Visit http://www.lsicorp.com to learn more about this unique and innovative approach to learning solutions.

FOR MORE INFORMATION:

Contact: Annie Anderson

Investor and Corporate Communications Manager

310-253-7224 http://www.medsn.com

Dianne Linderman

Learning Solutions International

484-582-0779

Info@lssicorp.com

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Dennis Bonilla