MapInfo to Accelerate Adoption of Location-Based Services

• Extends leading LBS Platform availability in four further countries • New Pricing Models to stimulate LBS market • Standards compliance sets MapInfo apart from competition

• Extends leading LBS Platform availability in four further countries
• New Pricing Models to stimulate LBS market
• Standards compliance sets MapInfo apart from competition

MapInfo, a world leader in Location-Based Services (LBS), is expanding the coverage of its Location-Based Services (LBS) platform - miAware - to include Finland, France, The Netherlands and Sweden, with a further wave of development to be announced this summer.

The move is part of MapInfos strategy to encourage mobile operators to adopt LBS, by building a comprehensive and consistent geo-spatial services platform, which can be rapidly deployed to deliver new revenue generating LBS applications.

MapInfo has already developed, thoroughly tested and launched miAware in six countries: Canada, Germany, Italy, Spain, UK and US, and plans to serve the new regions by end Q2, 2003. MapInfos recently launched miAware version 2.0 is the industrys first mobile location services platform to adhere to Mobile Location Protocol Specifications set by the Location Interoperability Forum (LIF), part of the Open Mobile Alliance (OMA).

New Pricing Structure
In recognition of the current economic conditions facing wireless operators, MapInfo has announced a new aggressive pricing structure in a bid to stimulate the LBS market. In addition to the existing licensing models, MapInfo now offers single application licensing and a transaction-based revenue sharing model.

Larry Delaney, general manager MapInfo LBS Business Unit says, Location-Based Services have huge potential for generating profits for mobile operators. However, if an operator is to invest in and deploy LBS applications it needs to be confident in its business case and 100% certain of its operational success. Throughout our ongoing project, Siemens and Vodafone set MapInfo some extremely rigorous trials that enabled miAware to establish industry credibility where other solutions have not. The pricing announced today complements our technical excellence and will enable operators to rationalise the business case for LBS, even in this difficult economic climate."

Delaney added, MapInfos pan-European expansion, and adherence to standards, confirms MapInfos commitment to enabling wireless operators to achieve success by rapidly developing and deploying new revenue generating LBS services across Europe."

About MapInfo
MapInfo Corporation is a global software company that integrates software, data and services to help customers realise greater value from location-based information and drive more insightful decisions. MapInfo solutions are available in 20 languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, NY, MapInfo Corporation is on the World Wide Web at www.mapinfo.com. The companys UK and European headquarters are in Windsor, UK.

For further information, please contact:

Matthew Spencer
MapInfo Limited
Tel +44 (0) 1753 848200
Email: matthew.spencer@mapinfo.com

Michelle Adair/ Sue Glanville
EuroPR Group
Tel +44 (0) 20 8971 6413/6404
Email: madair@europrgroup.com
sglanville@europrgroup.com