Pureneiges established a sales office in London, UK.

Lausanne, Switzerland, 14th of February 2003 -- Pureneige opened today a new sales office in London, enabling local consumers and distributors to communicate easily with Pureneiges local personnel.

Lausanne, Switzerland, 14th of February 2003 -- Pureneige opened today a new sales office in London, enabling local consumers and distributors to communicate easily with Pureneiges local personnel.

We believe that being close to the market is essential in any business, and in the cosmetics business even more so. Our strategy is to be present with our sales offices in every significant market, supporting our distributors and providing more customer support. Since the UK is a significant market for us, we chose to be there, " said Amir Alon, Pureneiges CEO. Now our distributors will be able to communicate directly with the country manager and get better service and support from us."

Pureneige is expanding their distribution network worldwide, and targeting distributors of premium skin care cosmetics, Duty Free retailers and high-end hotels.

About Pureneige Ltd.

Pureneige is a privately held company located in Lausanne, Switzerland. Specializing in premium skin care cosmetics, the company uses natural ingredients in cosmetics, mainly minerals from the Dead Sea.

For further information, please contact:

Amir Alon

Pureneige SA.
Tel: 00 41 764 228960
Email: press@pureneige.com

Pureneige UK Ltd.
PO Box 1761
Ilford
IG6 1WR

Tel: 07903 016 710
Fax: 0870 831 7968
Email: uk@Pureneige.com