Roicast Unveils New Website Monitoring Solution

Roicast Caliper Provides Customer Intelligence and Consumer Behaviour Profiling

London, UK - 19th February - Roicast, a technology leader in web and data analysis software, today announced Roicast Caliper, the first web measurement tool that enables marketing managers to easily define what on-line criteria to measure, and then view the results real-time, anytime, all from their personal desk-top. Caliper is expected to further expand Roicasts client list, which currently includes Texaco, Elsevier Reed and the Belgian Postal services (De Post), amongst others.

Caliper is a highly innovative, website customer intelligence tool that provides marketing managers with access to state-of-the-art web statistics as well as detailed contextual information about consumer behaviour on-line. Caliper captures end users activity during web-site visits and measures pages visited, items viewed on those pages, and the duration spent on both static and dynamic pages.

This ability to dynamically measure content and customer interaction enables companies to improve customer satisfaction, revenue, cycle time and profitability at a very affordable investment.

Patrick De Schrijver, CEO Roicast explains, With Roicast Caliper you can run a promotion and measure the result. Offer an incentive to a loyal customer and measure the result, instantly and effortlessly. This power and flexibility makes Caliper an essential tool for all marketers."

Further information can be obtained by calling +44 (0) 8701 283067, or visiting Roicasts web site at www.roicast.com.