magic4 plans IOT Demonstration to show how messaging market success can be furthered through interoperability

...live demonstration of multi-vendor interoperability suite at 3GSM...

UK, 19 February 2003 - magic4 is inviting 3GSM World Congress attendees to an exclusive demonstration of its multi-vendor interoperable messaging suite. magic4s IM embedded and J2ME clients, which are both Wireless Village accredited, will be demonstrated at Cannes in conjunction with the servers of Ericsson, Followap, MessageVine and Openwave. magic4s MMS client, industry standards compliant, will also be demonstrated alongside other MMS clients and MMS-Cs.

Simon Wilkinson, CEO magic4 commented: The success of the whole market is predicated on standards, and no single operator or manufacturer can afford to ignore the demands of both suppliers and consumers for a stable, reliable service. The industry needs to collaborate and invest in standardised interoperable solutions. magic4s IOT programme will ensure that the leading software and hardware vendors minimise fragmentation of the market to enable seamless interoperability of mobile technologies, and therefore stimulate the growth of mobile services. Our approach is very practical as we are offering a multi-vendor testing suite which infrastructure companies and handset manufacturers can readily use".

Simon Wilkinson continued: magic4s commitment to interoperability has seen us develop closer relationships with a number of infrastructure vendors, and we have been impressed by the professionalism and expertise of the participating companies. We are looking forward to developing these relationships further with companies like Ericsson, Followap, MessageVine and Openwave during 2003."

magic4 has a suite of messaging clients including EMS, MMS, wireless village instant messaging, SyncML and email, all developed in a modular format, enabling mobile device manufacturers to deliver a seamless consumer user experience.

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NOTES TO EDITORS
About magic4
With seamless EMS, MMS, IM, SyncML and email applications, magic4 is the worlds leading independent producer of mobile messaging software. Used by handset manufacturers worldwide, its solutions are interoperability tested and standards compliant, as well as providing a common set of APIs for easier integration and customer time to market advantage. For more information, please visit www.magic4.com We reserve the right to alter and amend product specifications.
Launched in March 2000, with backing from Philips Enterprises and 3i, magic4 quickly established itself as a software specialist in the area of Wireless Messaging and today is the largest independent messaging solutions company in the field of mobile devices. In 2001, magic4 launched the worlds first EMS release 5 compliant Client, which was co-developed with members of 3GPP. To address the convergence of Wireless Instant Messaging technologies with fixed Internet standards, magic4 has now developed a Wireless Village 1.1 compliant Client utilising both embedded C and Java technologies.
In 2002 magic4 launched its Version 3 MMS client with support for MMS within a unified SMS/EMS/MMS/Email inbox. magic4 SyncML, a generic synchronisation client using SyncML open standards, allows users to synchronise the calendar and address book of their mobile phone or PDA to their PC simply and quickly.

For further information, please contact:

Mike Kent, magic4
Tel: +33 (0) 1 46 91 83 37
Mob: +33 (0) 6 08 72 04 98
Email: mike.kent@magic4.com

Toby Gavin, EuroPR Group
Tel: +44 (0) 20 88 79 30 33
Mob: +44 (0) 79 44 28 97 85
Email: tgavin@europrgroup.com