magic4 and NeoMagic(r) Combine With Powerful Client/Chip Solution For MMS

magic4, the mobile messaging solutions company, today announces that NeoMagic Corporation, has selected the magic4 EMS/MMS Smartphone client for its range of MiMagic Applications Processors, enabling new generations of mobile phones by offering the best multimedia features and performance in a single package.

UK, 19 February 2003 -- magic4, the mobile messaging solutions company, today announces that NeoMagic Corporation, has selected the magic4 EMS/MMS Smartphone client for its range of MiMagic Applications Processors, enabling new generations of mobile phones by offering the best multimedia features and performance in a single package.

NeoMagic is a leading innovator of Applications Processors for the mobile market. NeoMagics MiMagic family of Applications Processors enable high-performance, low power video and graphics on mobile phones and PDAs.

The magic4 client will deliver best-in-class support for EMS and MMS to phones based on the Microsoft SmartPhone 2002 software. Magic4 has developed this client under Microsofts MSPP program. The application is fully interoperable with EMS and MMS implementations on a variety of handsets from other manufacturers.

Mark Singer, Vice President, corporate marketing at NeoMagic commented, Consumers want a more engaging experience with their electronics devices, whether those devices are designed as communications tools, productivity tools, or entertainment devices. As a manufacturer of next-generation Applications Processors, we excel at providing solutions for superior multimedia, and are looking to partner with world-class software developers like magic4 in order to deliver the whole package to handset vendors. We also need a partner who is focused on the high standards demanded by handset manufacturers, within tight time-to-market requirements."

Simon Wilkinson, Chief Executive Officer, magic4 added, It is vital when dealing with cutting edge technology such as NeoMagics Applications Processors, to have software capable of fully realising the potential of both elements. In working with NeoMagic we feel we have come together with a really powerful solution which will benefit many thousands of mobile users around the world."

magic4 has a suite of messaging clients including EMS, MMS, MIM, SyncML and email, all developed in modular format, enabling mobile device manufacturers to deliver a seamless consumer user experience.

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NOTES TO EDITORS
About magic4
With seamless EMS, MMS, IM, SyncML and email applications, magic4 is the worlds leading independent producer of mobile messaging software. Used by handset manufacturers worldwide, its solutions are interoperability tested and standards compliant, as well as providing a common set of APIs for easier integration and customer time to market advantage. For more information, please visit www.magic4.com. We reserve the right to alter and amend product specifications.

Launched in March 2000, with backing from Philips Enterprises and 3i, magic4 quickly established itself as a software specialist in the area of Wireless Messaging and today is the largest independent messaging solutions company in the field of mobile devices. In 2001, magic4 launched the worlds first EMS release 5 compliant Client, which was co-developed with members of 3GPP. To address the convergence of Wireless Instant Messaging technologies with fixed Internet standards, magic4 has now developed an OMA IMPS V1.1 compliant Client utilising both embedded C and Java technologies.

In 2002 magic4 launched its Version 3 MMS client with support for MMS within a unified SMS/EMS/MMS/Email inbox. magic4 SyncML, a generic synchronisation client using SyncML open standards, allows users to synchronise the calendar and address book of their mobile phone or PDA to their PC simply and quickly.

About NeoMagic
NeoMagic Corporation, based in Santa Clara, California, provides applications processors to enable new generations of handheld Internet systems, offering the lowest power, smallest form-factor, and best multimedia features and performance. The company has pioneered the integration of complex logic, memory and analog circuits into single-chip solutions. NeoMagic is mobilising multimedia for the Internet age. Information on the Company may be found on the World Wide Web at www.neomagic.com.

NeoMagic and the NeoMagic circle logo are registered trademarks of NeoMagic Corporation.

For further information, please contact:
Mike Kent, magic4
Tel: +33 (0) 1 46 91 83 37
Mob: +33 (0) 6 08 72 04 98
Email: mike.kent@magic4.com

Toby Gavin, EuroPR Group
Tel: +44 (0) 20 88 79 30 33
Mob: +44 (0) 79 44 28 97 85
Email: tgavin@europrgroup.com