magic4 rolls out the future of mobile messaging

magic4 launches the industrys broadest messaging solution, the magic4 Mobile Messaging Suite

UK, 19 February 2003 -- magic4, the mobile messaging solutions company, today launches the magic4 Mobile Messaging Suite, the industrys most comprehensive messaging solution offering the richest functionality that todays mobile phone users demand.

The magic4 Mobile Messaging Suite has been developed around a portfolio of advanced, standards compliant messaging technologies. EMS, MMS, IM and Email modules can be added to provide the vendors, operators and handset users with the latest in messaging technology. The single inbox and simplified integration process ensures the ultimate in time-to-market and competitive advantage.

Simon Wilkinson, CEO of magic4 commented: As we have moved into 2003 the future has become much clearer, both for us as a mobile technology provider and for end users. High definition colour screens, cameras and picture messaging, audio, video, games, combined media and a host of new services and applications are now driving the market. magic4 has once again engineered a solution architecture that matches the manufacturers current and future needs, allowing the effective development of joint messaging roadmaps."

Simon Wilkinson continued: Over the last twelve months the mobile industry has been focussed, and provided investment to drive the technologies and create a range of market-friendly products. magic4 has been a key contributor to interoperability standards and processes. Our extensive and comprehensive interoperability testing solution ensures manufacturers deliver to the market fully interoperable messaging solutions."

The magic4 Mobile Messaging Suite is network bearer agnostic and supports multiple operating systems environments. The solution can be integrated onto handsets that work on different bearer services such as GSM/GPRS/CDMA and 3G networks. The solution is immediately available as an Embedded, Java or Brew client and can be deployed in mobile terminals including Microsoft Smartphone, Microsoft pocket PC 2002 and Symbian operating systems.

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NOTES TO EDITORS

About magic4
With seamless EMS, MMS, IM, SyncML and email applications, magic4 is the worlds leading independent producer of mobile messaging software. Used by handset manufacturers worldwide, its solutions are interoperability tested and standards compliant, as well as providing a common set of APIs for easier integration and customer time to market advantage. For more information, please visit www.magic4.com We reserve the right to alter and amend product specifications.

Launched in March 2000, with backing from Philips Enterprises and 3i, magic4 quickly established itself as a software specialist in the area of Wireless Messaging and today is the largest independent messaging solutions company in the field of mobile devices. In 2001, magic4 launched the worlds first EMS release 5 compliant Client, which was co-developed with members of 3GPP. To address the convergence of Wireless Instant Messaging technologies with fixed Internet standards, magic4 has now developed a Wireless Village 1.1 compliant Client utilising both embedded C and Java technologies.

In 2002 magic4 launched its Version 3 MMS client with support for MMS within a unified SMS/EMS/MMS/Email inbox. magic4 SyncML, a generic synchronisation client using SyncML open standards, allows users to synchronise the calendar and address book of their mobile phone or PDA to their PC simply and quickly.

For further information, please contact:

Mike Kent, magic4
Tel: +33 (0) 1 46 91 83 37
Mob: +33 (0) 6 08 72 04 98
Email: mike.kent@magic4.com

Toby Gavin, EuroPR Group
Tel: +44 (0) 20 88 79 30 33
Mob: +44 (0) 79 44 28 97 85
Email: tgavin@europrgroup.com