Datamatix Womens Forum to highlight on Effective Business Skills for Women Professionals.

On International Womens Day, about 200 professionals including Industrialists, Business professionals, and Entrepreneurs from the Middle East are expected to attend a one day session to be held at The Dubai World Trade Centre Dubai UAE on Saturday, 8th March 2003. Successfully organized by Datamatix for the last five years, "The 5th Datamatix Women in Business Forum" aims to raise awareness amongst the women professionals on the importance of updated skills and information to effectively manage business and professional careers.

The Forum has informative presentations, Open discussions, Question and Answer sessions. Some of the interesting topics that are discussed include Business Management: Creating Order out of Chaos" This session on management deals with what better business management can do for businesses and how to streamline the process? It will suggest on how to position your business activities for more growth and increased profits.

The Art of Negotiating: Business requires negotiations everyday, from customers and suppliers to employees and Co-workers. The Session shares valuable tips on how to negotiate for win-win outcomes. Find out how to get what you need while maintaining relationships that will help your business grow.

Information Technology, the key success factor for today's business women: Matching technology with real business benefits for small and medium businesses. Choosing and implementing the right technology can be a difficult task for any business. In this session, we will hear from a woman business owner, who is using Information technology to successfully support and service her business requirements. She will explain how you should plan, choose the right IT partner and above all, get the return on investment that your business deserves.

This fifth annual edition of women will focus on women empowerment through innovation and entrepreneurship. It is unique in that it will facilitate face-to-face interaction between diverse professionals from the Middle East industry and government sectors who do not normally come together. This is an occasion to draw the world's attention to the realities in the day-to-day life of women at work. Additionally, it will provide a platform for professionals to articulate their concerns, and share experiences and ideas related to the future.

The forum will bring together Representatives of women development organizations, Key academics/resource persons, Entrepreneurs, senior professionals from the government and private sectors, Media representatives and many others.

Ali Al Kamali Chief Organizer and Managing Director of Datamatix said Women make a major contribution to the economy. They have access to and control an enormous store of indigenous knowledge and wisdom. Despite this, there are multiple biases working against women as evident in the institutions, policies and processes of
development. Women have little or no participation in policy planning and implementation that would meet their needs. Therefore, despite their predominant role in the primary sectors of the economic development, women today, continue to be marginalized with limited access to public and private services. To counter these trends, the experiences and perspectives of women need to be heard, and their capacity for economic and social contributions to the community recognized and strengthened. This event is one small step towards this novel objective".