SINA HOTEL GROUP JOINS HMCS CLUBHOTEL NETWORK

HMC (Hospitality Marketing Concepts), one of the world's leading providers of travel industry membership and database management programs, was selected by SINA Hotels, located throughout Italy, to develop and manage their loyalty program.

Date: February 24th, 2003   
Contact: Ann Peyton-Merin
949-454-1800
peytona@clubhotel.com
http://hmc.clubhotel.com

FOR IMMEDIATE RELEASE

SINA HOTEL GROUP JOINS HMCS CLUBHOTEL NETWORK

HMC (Hospitality Marketing Concepts), one of the world's leading providers of travel industry membership and database management programs, was selected by SINA Hotels, located throughout Italy, to develop and manage their loyalty program. Under the 2-year agreement, SINAs superior-quality hotels will be promoted through HMCs worldwide CLUBHOTEL membership program.

HMC's CLUBHOTEL (www.clubhotel.com) is a network of hundreds of premier hotel and resort clients around the world. The CLUBHOTEL membership program offers a variety of benefits at participating hotels to more than half-a-million members worldwide. By joining CLUBHOTEL, loyal patrons of SINA Hotels will enjoy a number of benefits at any of SINAs 10 properties, including a voucher for a complimentary room night, upgrades and preferred room rates as well as discounts on dining, bar service and use of banquet facilities.

SINA Hotels are located right in the heart of prestigious destinations where Italian tradition, style and excellent cuisine are customary," said Simona Luciani of SINA Hotels. CLUBHOTEL members will enjoy the elegant taste and particular atmosphere that Italy can offer. Whether theyre travelling for business or for pleasure, all members will receive a warm welcome when they stay at any SINA Hotel."

"We have extensive experience in providing membership programs for leading hotels. Said Mokhtar Ramadan, CEO of HMC. We understand what local business executives and frequent business travellers look for when they select top-tier accommodations and dining. Now CLUBHOTEL members can enjoy these privileges when they visit any SINA Hotel."

ABOUT HMC
Headquartered in Southern California, HMC is the world's leading provider of travel industry membership and database management programs with more than half-a-million customers and a network of over 750 premier hotel and resort clients around the world, including Le Meridien, Hilton, Shangri-la, Ritz, Mandarin Oriental, Marriott, Husa and Orbis. HMC is a global company with office locations in over 60 countries including Italy, France, UK, Germany, Spain, Poland, Singapore, Hong Kong, China, UAE, Australia, Venezuela, Brazil, Canada and The United States. More information about HMC can be found on the company's web site at hmc.clubhotel.com or you may contact Ann Peyton-Merin, Vice President of Marketing at 949-454-1800 or via email at peytona@clubhotel.com.

ABOUT SINA HOTELS
SINA Hotels is a group of superior-quality hotels located in major city centers throughout Italy. Each SINA hotel has its own unmistakable style, featuring unique period furnishings and serving cuisine representing regional flavors and recipes. SINA owns the following properties: Villa Medici in Florence, Bernini Bristol in Rome, Palazzo SantAngelo in Venice, De La Ville in Milan, Brufani Palace in Perugia, Maria Luigia in Parma, The Gray in Milan, Relais Villa Matilde in Romano Canavese and Astor in Viareggio.

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