4oceans and Pegasus Combine Forces For New Hotel Booking System

Agents and hotels to benefit from next generation platform

4oceans has signed an exclusive agreement with hotel technology specialist, Pegasus Solutions to combine hotel booking inventories and create a next generation travel technology platform.

The deal sees agents connected to the 4oceans system gain access to an additional 47,000 properties worldwide, complementing its existing portfolio of Chinese hotels.

Hotel groups will benefit through this new connectivity due to potential new business from thousands of Chinese booking agents and 17 million outbound travellers per year.

4oceans chose Pegasus ahead of the four GDSs because of the companys commitment to exclusively servicing hotels as Managing Director, David Yates explained.

He said: The experience, reliability, and flexibility of Pegasus connection services dovetailed with the years of investment we have put into developing easy to use, high performance, web-based hotel booking technology.

The move to redefine this distribution process comes in response to feedback from agents in China, who also wanted connectivity to an existing selection of worldwide hotels.

Similarly, major hotel groups wanted an option to accept bookings from 4oceans agents directly into their property systems. By joining forces with Pegasus, we have killed these two birds with one stone."

Aside from obvious opportunity from the Chinese Market, where 4oceans has captured a significant market share over the last five years, Pegasus-connected hotels and groups will gain access to other non-GDS agents through the new 4oceans distribution channel for the first time.

New business will emerge from over 4,000 CCRA agents, who have recently signed up to the 4oceans platform and currently have no formal distribution channel access to the programmes hotels.

CCRAs current volume on the GDSs is 27 million room nights translating to nearly $3billion in annual turnover. The goal of the partnership is to increase this volume by 10 per cent and an additional one million bookings a year.

The software also allows call centre bookings, which are currently handled manually, to be redirected through an electronic channel, resulting in even further savings in distribution costs.

4oceans completed the five-month development and certification process to implement the system earlier this year.

The second phase of the contract will start with immediate effect and see Chinese Hotels gain access to upload rates and availability, as well as receive bookings from other distribution channels.