PR SEMINAR OFFERS COMPETITIVE EDGE FOR TODAYS ENTREPRENEURS AND SMALL BUSINESS OWNERS

Participants Gain Strategies for Business Growth in a Difficult Economy

New York, February 25, 2003 -- Running a business today is more difficult than ever. Companies must continue to grow and increase profitability while finding innovative solutions to meet the needs of their customers. In todays competitive environment, it is more critical than ever for businesses to offer a point of difference between themselves and their competitors. Companies must act decisively and quickly to take advantage of opportunities that will solidify their leadership position. Smart marketing and public relations are how they do it.

Learn how the right marketing and public relations strategies can help you grow your business by attending a special seminar on April 30, 2003 from 8:00 a.m. to 12:00 p.m. at the Roosevelt Hotel, Madison Avenue at 45th Street, New York, NY 10017.

Using Publicity to Drive More Business: Proven Strategies for Growth is an exciting and innovative, hands-on seminar for entrepreneurs, small business owners, established organizations and business professionals. Topics include strategies to help you:

 Create publicity to increase market share and consumer awareness
 Promote your companys products and services to help increase revenues
 Build your brand to strengthen customer loyalty
 Capitalize on newsworthy aspects of your company to attract customers
 Develop new business opportunities
 Increase your visibility and credibility with your customers
 Work with the media

The conference fee of $149.00 includes registration, participant materials, networking forum and complimentary continental breakfast. For more information or to register for the event, call (718) 740-8572 or visit www.traceypicon.com.

The seminar will be conducted by the principals of Tracey Picon Communications (TPC), a full service public relations firm specializing in publicity, marketing and management consulting.
TPC brings more than 20 years of public relations expertise to its clients, from emerging small businesses to leading companies, such as American Express, Avon Products, CBS, Pitney Bowes and America Online.
                         ###