CHA Health partners with RxEOB to provide Web-based personalized prescription drug information to lower costs and improve member health.

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Lexington, KY. February 26, 2003 – CHA Health representatives today announced that the company has formed a strategic partnership with RxEOB to provide extensive prescription drug information to its members over the web in the near future.

“We firmly believe consumer awareness is the best way to address the increases in the cost of care,” said Mark D. Birdwhistell, Chief Executive Officer of CHA Health. “The RxEOB service will enable our members to make informed decisions. The result will be lower costs and improved health and service for our members.”

“Prescription drug costs continue to rise faster than almost any other health care expense,” said Brent Barber, Chief Operating Officer of CHA Health. “Our members purchase prescription drugs six times more often than they purchase hospital services, so we expect our overall web site usage to increase substantially.”

“In the face of rising drug costs and increased advertising of drugs, the member will be able to use the CHA Health web site to understand their drug options and the cost of those options,” said Bob Oscar, President of RxEOB.

About CHA Health

Founded in 1991 by a group of Kentucky physicians and hospitals, CHA Health is a Lexington-based health plan offering HMO, POS and PPO fully insured plans and serves as a third party administrator. CHA Health serves more than 190,000 members in 117 counties in Kentucky and neighboring states. With one of the most extensive provider networks in Kentucky, there are more than 140 hospitals and over 10,000 physicians participating in the CHA Health Provider Network. For more information, log onto

About RxEOB

RxEOB ( is a pharmacy data focused technology firm based in Virginia. RxEOB’s products enable health plans, employers, and PBMs to deliver highly personalized pharmacy benefit decision-support tools directly to their members via the Internet. Launched from the client’s Web site in a secure, HIPAA compliant environment, RxEOB delivers a member-specific online pricing guide to drug therapy options. RxEOB’s information facilitates a meaningful dialogue between consumers and physicians where, in addition to clinical considerations, the consumer’s out-of-pocket cost for each drug option becomes a key component of the drug therapy selection process.

Contact: Phil Smith 804-643-7050

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Philip Smith
804 643 7050
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