(PRWEB) February 28, 2003
Each day, hundreds of new online businesses launch, hoping to become the next big thing on the Internet. Many wonÂt survive the first two years. But according to eBusiness Identity Specialist Jennifer Johnson, owners can take several steps to increase the likelihood of success when launching a new online business.
ÂAn excellent product or service isn't enough. To become a thriving Internet business, you must be viewed as trustworthy and credible,Â says Johnson. ÂOften a potential customer's first impression of your website can shape the way he or she sees not only your site, but your product, services, and business as a whole. The reaction to your website can make - or break - your business.Â
Johnson is the owner of Logo Bargains (http://www.logobargains.com), a graphic design firm that specializes in developing logos for online businesses. She has been working with business website owners for more than 4 years, providing site reviews and designing website graphics. In addition, she has had several articles published on site design and promotion throughout her career.
Johnson suggests several ways online businesses can build credibility and project a professional image:
1) Make it easy for customers to contact you. At a minimum, your email address and phone number should be easily accessible. Many visitors want to know there's a "real person" behind the site.
2) Purchase your own domain name. Owning a domain name is one of the least expensive, yet most effective ways to gain credibility and look more professional. It also makes it simple for users to remember the name for word-of-mouth marketing.
3) Polish your site's appearance. A well-designed site is essential. It must be visually appealing and convey the legitimacy of the business. ÂThere are a lot of programs that allow you to design your own graphics or create your own website. That's fine, if the end result is a site that looks professionally done,Â says Johnson. ÂIf your skills aren't yet up to par, though, it's best to bring in an expert. Some visitors make snap judgments about a business based on visual impression alone. In the short run, by "doing it yourself" you might save a little money, but in the long run, a poor image will cost you.Â
4) Eliminate any spelling or grammatical errors. Any errors, no matter how small, tarnish an otherwise professional presentation.
5) Update your site on a regular basis. Anyone who has been on the Internet for even a short time has probably noticed that there are many ÂabandonedÂ sites. Ensure that your content is up-to-date, accurate and that no outdated links exist on your site.
6) Evaluate the impact of any bells and whistles before implementing them. Avoid adding items that might be viewed as amateurish or could potentially annoy your visitors such as pop-up ads, background music, and too much animation.
7) Exceed expectations. ÂGoing the extra mile goes a long way toward improving your chances of being seen as more professional,Â says Johnson. ÂThere are added benefits as well: not only will people view your business more favorably, but they are very likely to recommend your service to others.Â
For more information about Jennifer Johnson or the services she provides, call (501) 835-2123 or email firstname.lastname@example.org.