Integrative Logic Expands Relationship with Galderma Laboratories, L.P.

Successful Strategy and Development Leveraged into Acquisitions,Growth

Atlanta, GA-Integrative Logic (IL), a strategic, multi-channel marketing agency, is pleased to announce an expanded relationship with Ft. Worth, Texas based Galderma Laboratories, L.P. to deliver a multi-channel relationship marketing effort for the Cetaphil® brand.

Integrative Logic is the perfect partner for this expanded initiative," said Ken Ferrell, Vice President of Information Technologies for Galderma. The agencys extensive experience in traditional and non-traditional marketing, including data mining, analytics and measurement, will help us leverage off-line data to deliver high-yield interactive results."

The expansion of the Integrative Logic/Galderma relationship grows from the solid success of the strategic database development provided by IL over the past year, and successful management of a multi-varied consumer segmentation model conceived and developed by ILs Senior Vice President John Gardner, in collaboration with Galdermas Ferrell. Going forward, IL will manage all on- and off-line aspects of the Cetaphil® Relationship Marketing Program and the exclusive Cetaphil® Skin Care Club, including customized online communications, Website management and development of direct mail.

Its exciting to be working with a company embracing the limitless potential of multi-channel marketing," said Gardner. Delivering a high-value message for a targeted, interactive audience is intelligent marketing at its best."

About Integrative Logic
Integrative Logic is an Atlanta-based database-marketing agency specializing in the development and implementation of strategic direct-to-consumer programs based on tactical business intelligence. From strategy conception, creative development and pathway programming through data analysis, statistical measurement and program review, Integrative Logic provides turnkey marketing solutions for clients nationwide. For additional information about the Integrative Logic vision, philosophy and practice, visit www.integrativelogic.com.

About Galderma Laboratories
Galderma Laboratories is a worldwide dermatology company with its United States subsidiary headquarters in Ft. Worth, TX. Galderma manufactures both prescription and over-the-counter dermatology products such as Differin® (adapalene gel) Gel, 0.1%, MetroGel® (metronidazole topical gel) Topical Gel, 0.75%, Capex Shampoo (fluocinolone acetonide) Topical Shampoo, 0.01% and Cetaphil® Cleansers and Moisturizers.
The company has state-of-the-art research and development facilities around the world. Its primary research center is located in Europe's largest high-technology park at Sophia-Antipolis in southeast France. Worldwide, more than 300 scientists and staff are committed to research and development of new medications for dermatological diseases. For additional information about Galderma, Laboratories please visit www.galdermausa.com.