ZIGZAG Marketing Inc. joins Association of International Product Marketing and Management as advertising partner.

SACRAMENTO, Calif.-March 5, 2003 -- The Association of International Product Marketing and Management (AIPMM) announced today that ZIGZAG Marketing Inc, a product management and product marketing training and services firm for B2B software companies, has joined the Association as an advertising partner. This advertising commitment will bring ZIGZAG Marketings training services to the forefront of visibility on the AIPMM site.

"The number one marketing initiative in our organization today is brand recognition. Were fortunate to have the opportunity to partner with AIPMM and leverage their tremendous growth to get the ZIGZAG Marketing name in front of the product management community," explained John Mansour, President of ZIGZAG Marketing.

"We continue to highlight vendors with quality; valuable offerings we feel will benefit our members. It is part of the AIPMMs commitment to providing members with tools, resources and access to companies that provide needed services" said Therese Padilla, co-founder of the AIPMM. A large percentage of our members are software product managers and ZIGZAG Marketing offers personal training, coaching, and education workshops directly targeted at them."

About ZIGZAG Marketing Inc.
Through its training programs, coaching, and consulting services ZIGZAG Marketing helps software companies accelerate growth through better product planning, shorter development cycles, and exceptional product positioning. ZIGZAG Marketings ten-step product management methodology is the cornerstone of its training and service offerings. Visit ZIGZAG Marketing at www.zigzagmarketing.com.

About The Association of International Product Marketing and Management (AIPMM)
The Association of International Product Marketing and Management is a global, open membership organization. It provides information and addresses issues that confront product professionals throughout various industries. The AIPMM is planning the first annual Educational Conference in Monterey, California for October 2003. For more information on issues concerning product marketing and management visit www.aipmm.com.