MALIBU TOYS "ROCKS" YOUNG FASHIONISTAS WITH NEW DENIM ROCKS

New Kit Lets Wannabe Teen and Tween Designers Transform Everyday Denim Into Works of Wearable Art.

For Immediate Release:

MALIBU TOYS ROCKS"
YOUNG FASHIONISTAS WITH NEW
DENIM ROCKS
FASHION DESIGNER KITS

New Kit Lets Wannabe Teen and Tween Designers
Transform Everyday Denim Into a Work of Wearable Art

Malibu, CA -- March 7, 2003 -- Malibu Toys announced today the companys plan to debut Denim Rocks -- a new line of fashion designer kits. The kits, which will be available in three price points, are scheduled to rock" retail shelves beginning this March.    

Denim Rocks Fashion Designer Kits let girls transform everyday, fashion denim wear from blah to va-va-voom". Denim Rocks is the coolest and easiest way to create the hottest, one-of-a-kind, customized designer fashion looks -- at prices that fit a young girls budget! Individual kits include: sparking sequins, twinkling gems, ribbon, fashion trim, fabric glue, easy-to-follow instructions, and lots more!

Denim Rocks encourages kids to get creative and go wild with three different designer kits:

The Deluxe Denim Rocks Fashion Designer Kit contains shimmery accents, appliqués and of course, marabou trim and fun fringe. Girls can design one big denim project plus matching accessories with this amazing new kit! ($7.99 MSRP)

The Mid-Priced Denim Rocks Fashion Designer Kit is brimming with sparkly accents, cool fashion trim and plenty of glittery gems for girls to create their own designer look on jeans, denim jackets, whatever! ($4.99 MSRP)

The Basic Denim Rocks Fashion Designer Kit is a great kit for creating a personalized look for denim fashions in minutes. Add a hint of sparkle around pockets, the bottom of jeans, jacket cuffs and more. ($2.99 MSRP)

The perfect gift for any occasion, Malibu Toys Denim Rocks Fashion Designer Kits will be available at retail stores nationwide, beginning in March.

About Cosmic Giggles
Established in 2001 and headquartered in Malibu, California, Malibu Toys, Inc. develops, manufacturers and markets fashion savvy accessories that utilize state-of-the-art, patented technology and cater to the trend-conscious girls between the ages of six and 16. Its premiere line, Cosmic Giggles features an array of products including Light-Up Press-On Nails, Light-Up Fashion Accessories, Light-Up Jewelry and Light-Up Cell Phone Accessories. Malibu Toys is the exclusive marketing, sales and distribution agent of Asia-based OTIC TECHTIME, a manufacturer of innovative toys and electronic accessories.

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Press Contacts:
Steven Style or Lauren Panaro
The Steven Style Group
New York City
t) 212-465-1290
f) 212-465-1299
email: stevens@stylegroup.com or laurenp@stylegroup.com