MALIBU TOYS ILLUMINATES KIDS' SMILES WITH FLASHIN' LIX LOLLIPOPS!

Light Up Yor Sweet Tooth! Magical, Innovative, and Interactive Jelly Lollipops Bring Candy Into the 21st Century!

For Immediate Release:

MALIBU TOYS
ILLUMINATES
KIDS SMILES WITH
FLASHIN LIX
LIGHT UP LOLLIPOPS!

Light up your sweet tooth!
Magical, Innovative, and Interactive Jelly Lollipops Brings Candy into the 21st Century!

Malibu, CA -- March 7, 2003 -- Malibu Toys illuminates the candy world as it unwraps Flashin Lix, an innovative and interactive jelly lollipop that gives new meaning to lighting up smiles! Using cutting edge patented technology, Flashin' Lix magically lights up from within the lollipop and is sure to be a hit with children of all ages! Using a specially designed tab, the child can control the special lighting effect whenever they choose, adding a new level of excitement whenever they decide to snack with this ground-breaking candy that revolutionizes the age-old lollipop!

Flashin' Lix comes in a variety of yummy flavors and shapes designed to tickle the taste buds and ignite the imagination of children everywhere. The mouth-watering flavors include strawberry, green apple, cherry, orange, lemon/lime, and grape - a veritable rainbow of delicious joy designed to delight lollipop lovers of all ages. Imaginations are fueled by the dynamic shapes that include exciting rocket ships, friendly dinosaurs, sleek racing cars, cute aliens, sleek dolphins, and lovable teddy bears. Children are sure to want to collect the entire wonderful assortment of colorful sweets!

Flashin' Lix brings candy into the 21st Century and is, without question, the most enlightening candy ever produced! The lollipops are safe, sweet fun and will light up the faces of children everywhere! Flashin Lix lollipops will be available nationwide wherever candy is sold beginning March 2003 at a manufacturers suggested retail price of $1.99 each.

About Malibu Toys
Established in 2001 and headquartered in Malibu, California, Malibu Toys, Inc. develops, manufacturers and markets fashion savvy accessories that utilize state-of-the-art, patented technology and cater to the trend-conscious girls between the ages of six and 16. Its premiere line, Cosmic Giggles features an array of products including Light-Up Press-On Nails, Light-Up Fashion Accessories, Light-Up Jewelry and Light-Up Cell Phone Accessories. Malibu Toys is the exclusive marketing, sales and distribution agent of Asia-based OTIC TECHTIME, a manufacturer of innovative toy electronic accessories.

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Press Contacts:
Steven Style or Lauren Panaro
The Steven Style Group
New York City
t) 212-465-1290
f) 212-465-1299
email: stevens@stylegroup.com or laurenp@stylegroup.com