Applied Media Technologies Selected For Lufthansa Reservations Centers

A major international airline chooses AMTC to provide messages on-hold in its reservation centers.

Clearwater, Fla. / March 10, 2003: Lufthansa German Airlines, a subsidiary of Deutsche Lufthansa AG (LHA, 823212, XET), has selected Applied Media Technologies Corporation (AMTC) to provide telephone on hold" messaging for its U.S. reservation centers. Based in Frankfurt/Main, Germany, Lufthansa is one of the worlds largest airlines and the number two carrier globally in international scheduled services. AMTC is replacing a competing message on hold vendor.

Sonia Anuth, Marketing Manager North America for Lufthansa, said Our reservations centers handle many thousands of calls each day. Its imperative that we have something playing 'on hold to prevent call abandonment. We trust AMTC to provide reliable, professional service."

Rob Dowding, Creative Services Director at AMTC, said Weve been expanding rapidly into international markets, and having a premier client like Lufthansa will certainly be helpful in those efforts."

About AMTC:

Applied Media Technologies Corporation is a privately-owned company founded in 1991. Based in Clearwater, Fla., it is a market leader in telephone on-hold" messaging systems, having pioneered the use of both CD and removable memory card technologies in on-hold" player equipment. It serves over 12,000 clients worldwide, including Adecco, Bally Total Fitness, Continental Airlines and Morgan Stanley. www.amtc.com

About Lufthansa:
Lufthansa serves more than 330 destinations in over 90 countries with a fleet of about 240 aircraft and a staff of more than 30,000 employees. It maintains its own stations, handling check-in, ticket sales and other services at all the major international airports. Lufthansa's InfoFlyway website is Germany's leading online travel shop. Its services, worldwide, are rounded off by nine call centers. Lufthansa is a founding member of the Star Alliance, the world's first multilateral airline grouping. www.lufthansa-usa.com

Contact:
Wendy Brown
Applied Media Technologies Corporation
(727)531-3105 x137
wbrown@amtc.com

Jennifer Urbaniak
Lufthansa
(516)296-9671
jennifer.urbaniak@dlh.de