Bill Nussey President and CEO of SilverPOP, keynotes "the Power of eMarketing" at the Boston Radisson Hotel on May 21 and 22.

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Nussey to focus on eMail marketing while providing an overview of the eMarketing arena.

LOS ANGELES -- 3/10/03 --- The eMarketing Association (eMA) today announced that Bill Nussey President and CEO of SilverPOP, will be delivering the keynote address for it's conference "the Power of eMarketing" at the Boston Radisson Hotel on May 21 and 22.

Other speakers include: Tim Sanders Chief Solutions Officer of Yahoo, Inc; Robert Fleming, president of the eMarketing Association; Susan Bratton, founder of Cendara; Mike Grandchamp, Vice President of Digital River; ,Mark Grossman, Esq. of Becker & Poliakoff's Technology Law Group; Mike Kozub Vice President & Chief Marketing Officer of MarketSoft; Gabriela Linares, Vice President Marketing for L-Soft; Seth Miller President and CEO of Miller Systems; Patricia Neuray, Vice President Eastern Sales for Overture; Scott Vandevelde Senior VP Sales & Chief Revenue Officer of Gator Corporation; John Waddy Founder and President of Travel eMarketing, LLC; and Joseph Gruttadauria Senior Vice President of Professional Services for Centra.

Conference leaders will take attendees through the best practices, processes and procedures for effective marketing during the sessions. Attendees will learn to drive new traffic to their web sites, build customer awareness, save money while increasing effectiveness of their marketing programs, analyze competition, employ best practices, and achieve a higher ROI on marketing efforts.

Robert Fleming, President of the eMA said "this conference provides an excellent opportunity to gain valuable knowledge in the critical arena of e-marketing. In today's competitive environment this information can be of tremendous benefit."

The eMA has provided educational programs for over 5000 business professionals over the last two years and sponsors and manages a number of seminars and conferences throughout the United States and Europe. The eMA is the professional association for e-marketing professionals, membership is not required to register for the conference.

Registration is available at the company's website:

or by calling 800 417 7506 - early bird registration saves over 50% off the regular rates.

Registration must be made in advance. No walk-ins will be allowed.

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Robert Fleming