Fantasy TeeVee launches a new paradigm in Fantasy Sports games - A strategic fantasy game for the casual TV watcher.

Fantasy TeeVee introduces a new fantasy-sports style game modeled around weekly television programming. Fantasy TeeVee provides an entertainment destination for all TV viewers, from casual watchers to TV Junkies, to join a community and compete to win!

Fantasy TeeVee is taking advantage of the tremendous upswing in Fantasy Sports play in recent years. In 2000, Forbes estimated cumulative revenues of $600 million in ad and subscription dollars for Fantasy Sports, one of the few profitable business-to-consumer industries. Fantasy TeeVee is leveraging this proven model of Fantasy Sports into an even larger medium, familiar to 99% of the national population, television.

Fantasy TeeVee takes root from a model similar to most Fantasy Sports. Typically, a group of friends get together to register in a league and play the game. Players build teams of TV characters (e.g., Rachel Green of Friends or Clark Kent of Smallville) that score points depending on their onscreen actions (e.g., minutes onscreen, kisses, name mentions). The league culminates in the Sweeps, whereby all remaining players play against each other simultaneously for the overall victory.

Unlike fantasy or rotisserie-style sports games however, Fantasy TeeVee focuses on strategic play rather than knowledge of the subject -- in this case television -- thus increasing the addiction while expanding the audience for the game. For example, to enforce a balanced give-and-take strategy, the goal of each weekly contest is to win more nights than your opponent, not necessarily score more overall points. The game also provides Spins, or brief episode synopses and opinions on upcoming character performance, thus eliminating the need for a player to have previous knowledge of any particular character.

The Fantasy Sports industry is experiencing tremendous growth, and Fantasy TeeVee is poised to take full advantage by creating a natural extension into an even more widely accepted event than all sports combined, prime-time television" said Hansel Lynn, co-founder of Fantasy TeeVee. In addition, because the medium of television provides a topic common to almost everyone, it creates a familiar community environment."

The benefits for the television industry range from expanded interest/viewership of nightly programming, to additional advertising real estate/impressions, to increased stickiness of entertainment websites, such as TV Guide or Yahoo! TV, or niche television sites like Television Without Pity or TV Tome.

In response to partnership opportunities, Fantasy TeeVee has also launched the Fantasy TeeVee Co-brand Engine (FTV/CE), a hosted turnkey solution for entertainment websites to quickly and easily integrate a branded Fantasy TeeVee game into their product. The potential for partnerships is enormous, and we believe weve created an excellent opportunity for entertainment sites to provide a fun, community-oriented, and addictive game for their user base in a speedy and cost-effective manner," said Wayne Teng, co-founder of Fantasy TeeVee.

About Fantasy TeeVee, LLC
Headquartered in San Francisco, Fantasy TeeVee provides the latest in Fantasy Sports-style entertainment, focused on nightly television programming. Based on detailed research and focus group feedback iterations, Fantasy TeeVee has developed an unparalleled strategic game structure, creating an addictive and entertaining game for casual TV watchers and TV Junkies alike.

In addition to offering a co-branding engine to partner websites, Fantasy TeeVee also allows players to register and play directly through http://www.fantasyteevee.com>www.fantasyteevee.com. The Fantasy TeeVee family of services also includes TV Tracker (a proprietary point tracking technology), program Spins (weekly opinions on character performances), and an accurate, repeatable character statistic capture process and database.

For more information, please refer to http://www.fantasyteevee.com>www.fantasyteevee.com or contact hlynn@fantasyteevee.com.