MobiMessenger Simplifies the Sending of SMS

Use MobiMessenger to broadcast Text and Flash messages to cell phones, PDA's and mobile handsets. MobiMessenger can be used as a powerful direct marketing tool or to send instant messages to friends, customers and colleagues. MobiMessenger incorporates its own contact database with the facility to import and export lists, create distribution groups and merge custom fields for personalised messages.

Brisbane, Australia: Tired of sending multiple SMS messages from a miniature mobile phone keypad?

How about sending 25,000 personalised messages, all of them addressed to a different recipient...

Until now, sending bulk SMS messages has been clumsy and inaccessible to most of us, but
MobiMarketing seems to have solved the problem. On March 5, MobiMarketing released MobiMessenger, a desktop SMS product that sends text messages to large lists at the click of the button. But the real power of the product is the fact that it sends to virtually all global GSM networks, allowing the user to send messages from as little as 8 cents to any destination.

The savings are significant, says MobiMarketing General Manager, Alistair Campion, "Global SMS
prices are prohibitively expensive for marketing campaigns, CRM functions, and a host of other uses.

The fact that MobiMarketing provides reliable coverage to destinations at a fraction of the cost of a standard SMS, allows users to communicate with their database through a painless exercise of typing a message, selecting the recipients and clicking on the send button. It really is as simple as that."

Available as a FREE download at http://www.mobimarketing.com, the program is not subject to the standard license cost. Alistair Campion said that "Our business model is based on selling message credits, not on creating an expensive and time consuming licensing model for MobiMessenger. This keeps the cost of our SMS credits low and simplifies our distribution model."

MobiMarketing has adopted the widely accepted 'recharge' approach to activate credits and control message usage. With no contracts, no licence costs and no obligation to buy, MobiMessenger allows users to easily monitor their SMS messaging costs.

MobiMessenger offers a number of compelling features for users of existing text messaging services. "We have gone beyond the concept of just being able to send a block of 160 characters," said Alistair Campion. "We have also included the option of sending foreign language text. Hebrew, Arabic, Cyrillic, Hindi, Korean and Japanese are just some of the language scripts that are supported. MobiMessenger also incorporates a powerful mail- merge facility allowing customers to send personalised messages to lists of people.

Campion stated that customer uptake has been beyond expectations. "It's the mail-merge facility that is really getting many of our customers excited. A number of small businesses have started using MobiMessenger as a reminder and promotional tool. Doctors, transport operators, sales managers, educational institutions, restaurants, real estate agents, farmers and others have already discovered that sending a low cost SMS message is more cost effective and more direct than a standard phone call."

With message traffic in Australia now exceeding 80 million transmissions a week, SMS usage in
Australia is rapidly becoming an accepted norm in personal and business circles. The GSM Wireless
Association reports that over 360 billion SMS messages were sent worldwide last year. More
importantly, Asia Pacific represents the strongest area for growth with their mobile phone
subscriber base forecast to exceed 0.5 billion by the end of 2005 (EMC World Cellular Database, Nov
2002).

MobiMarketing specialises in the development and marketing of mobile phone applications and wireless messaging services. Other products include MobiManager, a powerful phone management application for Nokia phone users that enables users to edit and archive their phone book and create logos, ringtones and screensavers.

END

Additional Press material including a PDF of this document can be found at:

http://www.mobimarketing.com/aboutus.htm