ENTERTAINMENT INDUSTRY MEETS ESEMS: AN ENTERTAINMENT SEARCH ENGINE MARKETING SEMINAR TAKING PLACE APRIL 4th Speakers Include Executives From Google, Overture, Ask Jeeves, LookSmart, Singingfish and Leading Entertainment Marketers

Infuse Creative, in association with Conversion Partners, announced today that it will present its first in a series of Entertainment Search Engine Marketing Seminars (ESEMS). Sponsored by Overture, Ask Jeeves, Singingfish and Buzztone, ESEMS is taking place at the DoubleTree Hotel in Santa Monica, California, April 4th, 2003 from 8:30 AM-1 PM.

Los Angeles, CA (March 12, 2003) Infuse Creative, in association with Conversion Partners, announced today that it will present its first in a series of Entertainment Search Engine Marketing Seminars (ESEMS). Sponsored by Overture, Ask Jeeves, Singingfish and Buzztone, ESEMS is taking place at the DoubleTree Hotel in Santa Monica, California, April 4th, 2003 from 8:30 AM-1 PM.

Hosted by nationally recognized entertainment search engine marketing expert Gregory Markel, "Entertainment Search Engine Marketing: The ROI in Consumer Search," is a half-day seminar designed to educate and inform marketing executives from the media, entertainment and publishing industries about the fundamentals and return on investment advantages that only search engine marketing can deliver.

"Entertainment related consumer keyword searches like movies, music, television and games, are now among the most highly searched keywords on the Internet, making ESEMS a must attend event for anyone in entertainment marketing, "said ESEMS' Founder and Host, Gregory Markel. "Our goal is to demystify the emerging power and ROI 'sense' of search engine marketing for all entertainment marketers, online or offline."

President of Infuse Creative, Gregory Markel is a leading SEM services provider and featured speaker at Search Engine Strategies® conferences throughout the United States. He has also worked with some of the most recognized names in entertainment, including musical artists as diverse as Eminem, NSYNC, and The Rolling Stones, to internationally acclaimed film franchises, 'Austin Powers' and 'The Lord of the Rings'. The National Geographic Channel, and best selling author James Patterson are among the latest additions to his growing client roster.

Karen Howe, CEO of audio/video search engine Singingfish commented, "The search engine marketing space has exploded in the past year, and with the strong data confirming consumers' interest in entertainment-related search results, Singingfish is perfectly situated to take part in this conference. As the world's largest streaming media search engine, the value of participating in ESEMS is natural for us."  

"We're excited to be a part of this pioneering event that will introduce entertainment professionals to the fastest growing online marketing medium," said Dan Boberg, Director Strategic Alliances for Overture.
ESEMS offers a continuous series of conferences and seminars through which the entertainment industry can study and understand the power and ROI of search engine marketing, and ultimately, its emerging role in the over-all entertainment marketing mix.

ESEMS Spring 2003 is an Infuse Creative/Conversion Partners Production. For additional information, or to register for ESEMS, visit .

About Infuse Creative: Infuse Creative was founded by search engine marketing expert and industry leader, Gregory Markel. With a commitment to excellence and superior service, Infuse Creative provides its client with a unique, results oriented, "portfolio" management approach to the complex world of search engine marketing.

About Conversion Partners: Conversion Partners LLC is a new media and technology consulting company specializing in measurable marketing applications and industry events. The Entertainment Search Engine Marketing Seminars (ESEMS) is the first in a series of these events focusing on the business and technology of integrated marketing.

Ask Jeeves is a registered trademark of Ask Jeeves, Inc.
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