EMPOWERING KIDS AND PARENTS OF AMERICA. VICKILEW, INC. LAUNCHES NEW POTTY TRAINING VHS/DVD/CD "I GOTTA GO!" AT WALMART. IT'S THE LAST CHANCE FOR PARENTS WHO'VE TRIED EVERYTHING TO POTTY TRAIN!!!

Chicago-based Vickilew, Inc.'s new Potty Training VHS/DVD/CD "I Gotta Go!" was created by experts and hailed as a breakthrough by parents. The brainchild of entrepreneur and suburban Chicago mother of 3 - Vicki Esralew, "I Gotta Go!" features hip hop, reggae and pop tunes that emphasize unity through cultural diversity and American Family Values while teaching tots to potty to the beat.

March 13, 2003

FOR IMMEDIATE RELEASE:

AS PART OF AN ONGOING CAMPAIGN TO EMPOWER THE CHILDREN AND PARENTS OF AMERICA ON THE HOMEFRONT

CHICAGOS AWARD-WINNING, EDU-TAINMENT PRODUCER VICKILEW, INC. LAUNCHES NEW VHS/DVD/CD POTTY TRAINING PRODUCT LINE I GOTTA GO!" AT WALMART IN MARCH

MAKING POTTY TRAINING ENTERTAINING AND SUCCESSFUL FOR PARENTS WHOVE TRIED EVERYTHING !!!

Americas Fave Mom on a Mission" Vicki Esralew, celebrates the cultural diversity of the American Family by launching the first childrens potty training VHS/DVD/CD that showcases hip-hop, reggae and pop music.

Now more than ever, we need to do what we can to build our childrens confidence and empower them... Potty Training is such a tremendous opportunity (important milestone in a childs development) to positively impact toddlers with such a positive and proactive learning experience."     Vicki Esralew

Los Angeles, March 12, 2003. Chicago-based Vickilew, Inc., begins a nationwide launch of the first childrens potty training VHS/DVD/CD that showcases, hip-hop, reggae and pop music. Guided by the vision and intuition of media savvy company president and producer - Vicki Esralew, Vickilew has assembled a winning team of pediatricians, child development experts and award-winning entertainers along with fast -rising singing star Maestro Harrell (ALI, BARBERSHOP) and a delightful cast of potty pros" (recruited from a first time ever digital casting call). I GOTTA GO!" is a refreshingly innovative, fun and hip potty training line that promises to transform Potty" into Party" for kids and parents by acknowledging and celebrating cultural diversity, as well as laying the foundations for self-empowerment for kids at a very crucial stage of development during these troubled times. Celebs MELISSA RIVERS and DEBORAH RAFFIN have joined a list of growing celeb fans. The VHS/DVD/CD is now stocked on Walmart shelves nationwide after a successful debut on www.walmart.com.

Vickilew has successfully solved the nightmare of potty training for parents! Stacks of testimonials and emails from moms and dads who are at their wits end and single parents who are floundering because of their packed schedules now fill their offices. Vicki Esralew explains, Were taking the fear factor out of potty training for children and parents by using popular music as a bridge for positive, engaging communication. We are very aware that our target audience is becoming more multi-cultural everyday. Some families just cant relate to classical music or traditional nursery rhymes. Now more than ever kids need to feel part of a bigger picture." Upbeat hip hop, reggae and pop tunes such as Im a Hottie for the Potty", Ive Got the Power" and Washin My Hands" get kids out of diapers and into the bathroom. Music video pros turn in top performances along with catchy lyrics from New Yorks own favorite TV pediatrician, Dr. Pete Richel. What a delight!" raves E. Stephen Edwards, MD, FAAP President, American Academy of Pediatrics. These songs are wonderful. Not only are they catchy tunes, but they also pick up on the important pediatric messages of a relaxed attitude toward potty training and good personal hygiene."

Ensconced in the comforts of her offices in Arlington, Illinois, Vicki is poised to protect the interests of the American Family. As her flagship www.vickilew.com proudly proclaims, Happy, healthy children and happy, close families mean the world to us. Our company is dedicated to you. You are the greatest influence and inspiration to your special child and family. At Vickilew, we have one simple mission: to empower you to be the best parent you can be!"

Americas pioneer of the Power of Positive Parenting", Vicki left a thriving career in advertising to her pursue a lifelong dream of writing childrens books. Motherhood and other projects intervened, but by 1994 this determined go-getter and suburban mother of 3 was creating her first childrens computer game with no game related experience, capital or connections. She storyboarded the entire game herself, hired college students to create graphics and programming. Jacks House" took children on a journey of self-discovery while laying the foundations for early self-esteem. Merchandising history was made with subsequent marketing breakthroughs at retail powerhouses - Sears and Zany Brainy notwithstanding its unknown brand (the company was then called Kids Count).

Riding the crest of a realized American Dream" Vicki recalls, I used to deliver the games in my jeep, and parents would buy them out of our hands before we could even get the boxes on the shelves." Since then, Vickilew product has always championed American Family Values.

   In 1997, the children who were involved in the Kids Count Workout CD" participated in the inaugural festivities at the White House mall, by performing.

Below is an excerpt from a letter to Vicki from former president Bill Clinton:

Children are our most precious resource and our most profound responsibility. We have a national interest in their well-being, and my administration remains committed to the protection and education of all our young people. Hillary and I commend you for your active involvement in helping to put the needs of our children first."

Sincerely,
Bill Clinton

   Sweet Dreams CD-ROM" (Help your child fall to sleep with Vickilew's Sweet Dreams CD-ROM. Nurturing, positive words woven through soothing music gently lull your child to sleep. Language, music and imagery work together to relax bodies and minds, build self-confidence and renew the spirit. Parents benefit from uninterrupted nights, so the whole family wakes rested and refreshed.)   Dr. William R. Wittert, M.D.,
F.A.A.P. Pediatric Specialist.

   Kids Count Workout Video" Kids Count Workout! is a special exercise program designed for kids aged three to ten (it's great for Moms and Dads, too!)? This fun 30-minute fitness video helps develop your child's physical abilities. It also builds body awareness and self-esteem. Help your kids feel healthy and good. Get Kids Count Workout! video today and get fit!

   Home CD" Home is the loving collaboration of world-class musicians, and award-winning songwriters, producers and recording artists. It's a collection of music created to inspire children and to teach them about values, friendship, sharing and the essence of family. It's a collection of music created to inspire children and to teach them about values, friendship, sharing and the essence of family.

ABOUT VICKILEW: Vickilew is a cross media, content-rich edu-tainment production company that creates and distributes multimedia products to fill the growing need for good edutainment. Vickilew products consistently satisfy the demand for more positive, confidence building entertainment, minus violence and aggressive messages

3800 N. Wilke Road * Suite 300 * Arlington Heights, IL 60004 *
Phone: 847/818-0089 * FAX: 847/818-1867