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BODYWISDOM MEDIA LAUNCHES "THE INTERACTIVE SERIES"; GROUNDBREAKING AND INTERACTIVE YOGA DVD TITLES DESIGNED TO REVOLUTIONIZE THE VIDEO FITNESS MARKET

Three DVD Titles and One CD-ROM Currently In Release; Additional DVDs to Follow Later This Year

BODYWISDOM MEDIA LAUNCHES
THE INTERACTIVE YOGA SERIES";
GROUNDBREAKING AND INTERACTIVE YOGA DVD TITLES DESIGNED TO REVOLUTIONIZE THE VIDEO FITNESS MARKET

Three DVD Titles and One CD-ROM Currently In Release; Additional DVDs to Follow Later This Year


BETHESDA, MD - March 15, 2003 - BodyWisdom Media, an independent producer of yoga workout videos, is launching The Interactive Yoga Series," a new collection of interactive yoga DVDs intended to revolutionize and transform the marketplace for fitness home video. Each title is taught by an expert instructor and emphasizes yogas wide-ranging physical, psychological and spiritual benefits.

Founded by small business entrepreneur and long-time yoga practitioner Mike Wohl, BodyWisdom Media exploits DVD software to its fullest potential and capabilities to create video workouts that are far more comprehensive, detailed, customizable and filled with variety than any others currently on the market. The interactivity, depth and volume of information contained in the workouts enables the DVDs to respond as the users needs and practice evolve and change.

Yoga has been an important part of my life for a long time," says Wohl. I was frustrated that I wasnt able to find any yoga videos that were customizable, easy to follow and truly comprehensive. Rather than offering one or two workouts, our DVD technology allows us to offer dozens of carefully designed programs that meet a variety of needs, including stress relief, energy and strength and flexibility. We truly feel we are taking the genre far beyond where it has ever been before."

Titles currently in release and in stores now include Yoga For Inflexible People," Yoga For Athletes," and Yoga For Everybody" (all $19.95). The CD-ROM 15 Minute Office Yoga" ($16.95) is also available. Additional DVD titles are slated for release later this year.

   Yoga For Inflexible People"
Led by Judi Rice, a yoga practitioner for over 30 years, Yoga For Inflexible People" is designed for beginning and intermediate students who need help with flexibility and movement. Taught with a style that reflects the precision and clarity of the Iyengar method, the title contains over 35 workouts, ranging from 15 to 75 minutes.

        Yoga For Athletes"
This title is the ideal complement for any sports enthusiast looking to build strength, stamina and flexibility, while reducing the risk of sports-related injuries. Customizable to offer 12 specific workouts instruction for each of over 15 sports, each workout ranges from 20 to 60 minutes. Yoga For Athletes" is taught by Barbara Benagh, a yoga practitioner for over 30 years and an endurance athlete whose expertise includes the benefits of cross-training with yoga. Barbara has also served as the asana columnist for Yoga Journal.

   Yoga For Everybody"
Led by instructor J.J. Gormley, this DVD provides a general overview as it teaches routines customized for the beginning, intermediate and advanced yoga practitioner. Featuring over 45 workouts ranging from 15 to 75 minutes, the title guides students with a warm, nonjudgmental style that encourages the expansion of physical, mental and emotional limits within the healthy and stimulating context of yoga. J.J. Gormley is also the owner of the Sun & Moon Yoga Studio in Northern Virginia.

   15 Minute Office Yoga" (CD-ROM)
This easy to follow CD-ROM contains 15 different video routines, designed to fit into any busy day at work. Relieve pain, reduce stress, maintain your center and increase energy all at your desk. The perfect break from a busy workday!

BodyWisdom Media is based in Bethesda, Maryland. The companys product is available at major retail outlets nationwide or visit the companys website at www.bodywisdommedia.com. For phone orders, call 877-746-8077.

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Press Contact:
Steven Style
The Steven Style Group
New York City
t) 212-465-1290
e-mail: stevens@stylegroup.com

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The Steven Style Group
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