MILES AHEAD MARKETING IS AWARDED STATEWIDE EMERGENCY CONTRACEPTION CAMPAIGN

Baltimore, MD social marketing agency received six-month campaign to raise social awareness about Emergency Contraception (EC) in urban communities in Maryland

Baltimore, MD (PRWEB) March 16, 2003 --- Miles Ahead Marketing, a social grassroots marketing firm, headquartered in Baltimore, Maryland, received a six-month contract from Planned Parenthood to raise awareness about EC in urban communities in the state of Maryland. The contract was awarded in September 2002 and will end in February 2003.

Miles Ahead Marketings role has increased awareness about the EC hotline number in Maryland for women aged 18-34 with a marketing campaign by canvassing urban communities with colorful and illustrative flyers, visually appealing posters are placed in easy-to-read spots in neighborhoods, and postcards are handed out at beauty salons, on street corners. Crisis intervention professionals counsel callers on emergency contraception.

In February 2002, Miles Ahead Marketing was awarded a three-month campaign that informed Baltimore Citys urban communities about EC. This campaign was extremely successful, with an increase of calls made to the EC call-in center by 400%.

Miles Ahead Marketing is the leader in getting our clients messages directly into the hands of their target audience, said Cathy Allen, President and founder of Miles Ahead Marketing. The EC campaign is just proof that commercial marketing to commercial advertising fused with grassroots marketing is extremely effective and well received."

Miles Ahead Marketing is a minority, female-owned social grassroots marketing firm specializing in developing and implementing marketing campaigns for non-profit corporations, government agencies, and organizations focused on creating social change. Cathy Allen, President and founder has over 10 years experience in ethnic marketing and urban advertising. Specializing in branding and awareness campaigns for the urban and ethnic markets, Ms. Allen has worked with such companies as the Quaker Oats Company, Sony Music, and the Maryland Department of Mental Health and Hygiene. Miles Ahead Marketing is located in Baltimore, Maryland. Phone 410.523.3930. Website: www.milesaheadmarketing.com.

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