Innovative Broadcaster Launches Interactive Web Portal - prontotv.ca

New web portal allows digital television viewers and net surfers to dialogue in real time with network president

Martha Fusca, mother of four children and two digital television channels, ichannel and bpm:tv is urging viewers and surfers to speak to her directly at her new web portal prontotv.ca.

The interactive portal engages viewers and end users in authentic dialogue with Fusca and offers respondents a role in content creation. A touchstone for program hosts to respond to viewers and for viewers to dialogue with each other,it is indicative of her position as a catalyst for digital interaction where subscribers enjoy unprecedented dialogue in close to real time through the Pronto Martha! interactive questionnaire and forums such as Wardance - The Rhythms of Conflict; Blamecasting - politics; and the Cyberconfessional.

Pronto! demonstrates Stornoway's dedication to creating forums for all voices and confirms that the company is authentic in its approach to interactive content development. The true measurement feedback, compiled in next to real time through the questionnaire, will be used to influence programming decisions. End users can also vaporize the portal at the click of a button.

Fusca intends to increase credibility and trust with her audiences and create a legacy database of editorial correspondence.

The web enabled template coincides with the CRTC's call for comments on program related interactive television services and ichannel's appeal to the Federal Cabinet regarding CRTC Decision 2002-377.

Self contained and user satisfying, the portal is technically simple and relatively "thin" in keeping with what current digital television platforms will support. The concept goes beyond that initiated by Stornoway's Gemini Award nominated canadasbraindrain.ca interactive web site.