Integrative Logic Welcomes Marketing Strategy and Implementation Specialist

Multi-Channel Marketing Expertise To Help Expand Consumer Bases

Atlanta, GA-Integrative Logic (IL), a strategic, multi-channel marketing agency, welcomes Tara Scarlett as senior account manager. Scarlett, who will be based in the agencys Atlanta office, brings to Integrative Logic seven years of experience in strategic business-to-business and multi-channel marketing.

I am excited about joining the Integrative Logic team as they have an interesting niche in the marketing industry. Their model is customer focused and their strengths in business intelligence and database marketing back it up. I believe in joining them I will add both to their successes as well as add to my successes.

In her previous position as an account manager with CharBaxter Communications, Scarlett developed marketing strategies, executed programs and promoted new brand development for clients, including, Daou, ClientLink and Covast, As an senior account executive at Ketchum Creative Works, a marketing and communications department at Ketchum Atlanta, Scarlett managed the marketing programs of multiple accounts including Derivion, HealthTrio and NIIT. At AEON Marketing, as account manager, Scarlett developed and executed a regional direct-to-consumer program for AT&T and Texaco. Scarlett is a graduate of Ohio Wesleyan University, where she earned a Bachelor of Fine Arts degree.

Integrative Logic is an Atlanta-based multi-channel, database-marketing agency specializing in developing and implementing strategic direct-to-consumer programs based on tactical business intelligence. From strategy conception, creative development and pathway programming through data analysis, statistical measurement and program review, Integrative Logic provides turnkey marketing solutions for clients nationwide.

For additional information about the Integrative Logic vision, philosophy and practice, visit www.integrativelogic.com or contact Carmen Crutchfield at (404) 373-2323, ext. 28 or carmen@integrativelogic.com.