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All Press Releases for March 19, 2003 Subscribe to this News Feed    
 

IDRC ANNOUNCES POWER SLOT AS NEW DRAG RACE EVENT SPONSOR

The IDRC announces that Power Slot has been named the "Official Brake Rotor of the IDRC" for the 2003 Season.

The IDRC is proud to announce that Power Slot has been named the Official Brake Rotor of the IDRC. "We look forward to a mutually rewarding future with our newest official product sponsor. Power Slots products are a great fit for our racers and fans. We are excited to have them on board," said National Director Michael Ferrara.

About Power Slot:
Power Slot brake rotors represent the most cost-efficient performance brake upgrades offered in the market today. With applications ranging from Hondas to Porsches, Power Slot offers a complete line of premium-quality slotted brake rotors for your performance needs.

Power Slot rotors are CNC machined to application specific tolerances that utilize an exclusive Power Slot tapered-slot technology. This technology preserves outer edge rotor strength, while aggressively forcing brake dust, out-gassing and heat to vent. The exclusive bright silver, anti-corrosion plating, done to military specifications, adds a high-tech appearance that enhances the visual impact of custom wheel installations over long periods of time. To view the complete product line, visit www.powerslot.com.

About IDRC:

IDRC, Inc is the worlds largest lifestyle Motorsports event producer with 15 national events in nine regions across the United States. We are a privately owned corporation and our only business is event production. We lead in event attendance, coverage and record-setting performance. Now in our fifth season, event attendance is projected to reach nearly 200,000, with coverage of events expected to reach 2.5 million enthusiasts.

Import drag racing started in the 1970s when imports hit the United States. The movement slowly gathered momentum over the past 30 years and came to the forefront of Motorsports in 1998 when IDRC developed the first national series, dedicated to imports and sport compact racecars. The cars are not your typical racecars. The powerplants are the most technologically advanced in the world, producing more power per cubic inch on gasoline or methanol than any other engines in the world.

The IDRC was expanded in the following years to become the first national championship drag racing series. At present IDRC leads all competitors in the segment, including the NHRA.

Not the typical Motorsports audience. Its a new generation of Motorsports enthusiasts, with no ties to the conventional NASCAR, NHRA, and CART racing series. The IDRC series is followed by more than 2.5 million NEW enthusiasts across the United States including Puerto Rico and Hawaii. Unlike other forms of Motorsports, the audience is younger: 67% under 25 years old and 92% under 35 years old.


For more information on events or sponsorship, please contact the IDRC:
Import Drag Racing Circuit, Inc.
21405 Brookhurst Street
Huntington Beach, CA 92646
714.593.0280
www.importdrag.com
info@importdrag.com

Marketing Contact:
CHRISTI NISHIYAMA
Marketing and Promotions Manager
Import Drag Racing Circuit, Inc.
21405 Brookhurst Street
Huntington Beach, California 92646
christi@importdrag.com
714.593.0280
714.593.0281 Fax

Media and PR Contact:
Ron Hill
PTMG/PROJECT 13 MEDIA
ph: 310-566-2047
rhill@project13media.com

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Ron Hill
PTMG/PROJECT 13 MEDIA
310-566-2047
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