PLAYMGMMIRAGE.com kick-starts offline advertising at Everton FC
PLAYMGMMIRAGE.com (http://www.playmgmmirage.com) are to commence their first above-the-line push from mid-March 2003, with offline advertising at Everton Football Club.
20 March 2003, London, UK
http://www.PLAYMGMMIRAGE.com">PLAYMGMMIRAGE.com kick-starts offline advertising at Everton FC
http://www.PLAYMGMMIRAGE.com">PLAYMGMMIRAGE.com (http://www.playmgmmirage.com) are to commence their first above-the-line push from mid-March 2003, with offline advertising at Everton Football Club.
The advertising, which runs to the end of the season, will consist of two perimeter board treatments featuring the sites URL address, http://www.PLAYMGMMIRAGE.com at the ground.
Oscar Nieboer, Vice President Marketing at http://www.mgmmirageonline.com">MGM MIRAGE Online explains, We are always keen to explore new channels to drive awareness and recruitment and as the football season draws to a close, more interest and excitement is always generated. The forthcoming fixtures at Everton FC, which is a club that itself enjoys a significant fan base, will be big games, and we expect to reap substantial interest from the brand awareness campaign we will be undertaking.
The campaign sees the http://www.PLAYMGMMIRAGE.com">PLAYMGMMIRAGE.com above-the-line advertising running at the 40,200 capacity premiership club, for five major fixtures and ending on 11 May 2003.
Nieboer adds, As the prospect of living without football for anything up to 12 weeks is unbearable, the last fixture we have is Manchester United versus Everton which is sure to be a massive audience pull, fully maximising the http://www.PLAYMGMMIRAGE.com">PLAYMGMMIRAGE.com exposure for the season league game finale".
The fixtures:
15 March 2003 Everton versus West Ham
06 April 2003 Everton versus Newcastle (PPV live)
19 April 2003 Everton versus Liverpool (TBC – a local derby)
26 April 2003 Everton versus Aston Villa
11 May 2003 Everton versus Manchester United (Live Sky)
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----Notes to editors----
This press release in available in PDF, plain text and Word formats. Photographs are available of the MGM Mirage team. Creatives of the offline advertising are available upon request.
The media spokesperson for http://www.mgmmirageonline.com">MGM MIRAGE Online within the UK is Oscar Nieboer, Vice President Marketing at http://www.mgmmirageonline.com">MGM MIRAGE Online.
About MGM MIRAGE Online
http://www.mgmmirageonline.com">MGM MIRAGE Online is a subsidiary of MGM MIRAGE, the entertainment, hotel and gaming company headquartered in Las Vegas, Nevada. Operating for over 30 years the Company owns and / or operates through 15 casino properties in two continents with over 35000 employees, $10bn in assets and annual revenues of over $4bn.
Established in August 2001, http://www.mgmmirageonline.com">MGM MIRAGE Online was created to undertake the development, deployment and operation of a responsible and secure for cash" interactive gaming site, http://www.playmgmmirage.com">PLAYMGMMIRAGE.com. http://www.mgmmirageonline.com">MGM MIRAGE Online is licensed in the Isle of Man.
http://www.mgmmirageonline.com">MGM MIRAGE Online is committed to providing its customers with responsible gaming through a series of operational policies and regulatory requirements put in place to ensure that safe, entertaining aspects of our site are upheld.
For more information on http://www.mgmmirageonline.com">MGM MIRAGE Online visit the website at http://www.mgmmirageonline.co.uk">MGM MIRAGE Online http://www.mgmmirageonline.co.uk or visit the online casino at http://www.playmgmmirage.com">PLAYMGMMIRAGE.com http://www.playmgmmirage.com.
----Contact----
http://www.mgmmirageonline.com">MGM MIRAGE Online:
Address: Power Road Studios, Power Road, Chiswick, London, W4 5PY
Telephone: +44 020 874 74888
Websites: http://www.playmgmmirage.com">PLAYMGMMIRAGE.com http://www.playmgmmirage.com and http://www.mgmmirageonline.com">MGM MIRAGE Online http://www.mgmmirage.com
Elemental PR:
Tim Gibbon, Account Director, Elemental PR, Email: mailto:mgmmirageonline@elementalpr.co.uk
Direct Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663,
Fax: +44 (0)870 1308135, Website: http://www.elementalpr.co.uk">Elemental PR http://www.elementalpr.co.uk
Address: 7 Goodge Place, London, W1T 4SF, UK
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