true LOGIC acquires Mystery Shopper Online

true LOGIC now services email, web development, mystery shopping, and online research in one company

Sydney, Australia (PRWEB) March 20, 2003 - true LOGIC, an Australian innovator in Email Campaign Management Systems today announced that it has finalized the purchase of Mystery Shopper Online, a company that undertakes internet enabled secret shopping.

"Mystery Shopper Online" complements our business completely", said Stewart Koziora, director of true LOGIC and former CEO of Lone Star Steakhouse & Saloons. "Traditional Mystery Shopping, where a secret shopper shops at a customers business to provide feedback on its performance often takes several weeks to collate and report information back. Mystery Shopper Online reports information back within 2 to 5 days.

"In today's business environment, businesses want relevant and insightful information, and they want it quickly and in a format that makes it easy to interpret", said Mike Burgh, director and founder of true LOGIC. "The Mystery Shopper Online system fits with our existing product suite in that it uses technology to streamline an existing business process, pull out costs, and to allow the users to be far more responsive than their competition who are using traditional business approaches. We plan to integrate this service into our existing product suite and deliver it to our customers as Shopper LOGIC"

About true LOGIC:

true LOGIC (www.truelogic.com.au) is a company that delivers web based technology solutions and services to companies that allows them to perform traditional business activities much more efficiently and effectively than previously possible. These solutions include:

email LOGIC

A world class Email Campaign Management System using targeted, personalized html emails and an innovative tracking system.

site LOGIC

A web based web site development platform which allows Small to Medium Sized enterprises to self manage and publish their own web site.

sms Logic

A web based SMS delivery platform which not only allows the delivery of targeted, personalized SMS but allows recipients to respond, with responses captured by an online reporting system.

About Mystery Shopper Online:

Mystery Shopper Online (www.mysteryshopper.com.au) is an Australian company that uses an innovative technology platform to improve the efficiencies of mystery shopping, an activity that is undertaken by almost all major retail organizations in the world.

Mystery Shopper Online automatically allocates shopping assignments to an army of several thousand pre qualified and trained mystery shoppers who enter the results of their mystery shops into an online system which automatically collates, analyses and reports the results back to the business measuring its performance within 2 to 5 days.

Contacts:

true LOGIC

Mike Burgh

M: 0402 138 839

mike@truelogic.com.au

Mystery Shopper Online

Michael Wright

M: 0402 308 916

michael@mysteryshopper.com.au