Prime Financial Announces Web Site Launch; New Site Streamlines Navigation and Simplifies Online Loan Process

New England's fastest growing mortgage company looks to the web to help customers with their home financing needs. This is just the first step in guiding applicants through the loan process.

BOSTON--(BUSINESS WIRE)--March 17, 2003--Zeeo Interactive, Inc., an award winning Web design and development firm, today announced the redesign and launch of the Prime Mortgage Financial website. Prime Mortgage Financial is the second largest privately held mortgage company in Massachusetts and recently named the "Fastest Growing Private Company in Massachusetts" by the Boston Business Journal.
Within a six month time frame, Prime Financial, who originated 4,725 loans worth $1 billion in 2002, looked to Zeeo to revamp their website and dramatically improve the navigation and usability.

The results have made an immediate impact on the site and allow visitors to locate information easier. It also has simplified the loan process for visitors by providing large navigation buttons directly on the home page for free approvals as well as a "Rate Target", which allows users to be notified with specific mortgage rate information.

"The last thing our customers want to deal with is a website that is hard to navigate and doesn't provide them with the information they are seeking. In most cases, visitors to our site are looking to begin the process of securing financing for their homes, which can be a very stressful experience," said Sherry Simon, Vice President of Marketing for Prime Mortgage Financial. "We pride ourselves on our customer centric approach to this business and we try and make it as smooth a process as it can be. Our new website appropriately reflects our approach to customer service."

"Prime Financial is a great client to have on our roster. They are a leading financial services provider who understands that their customers are their greatest asset," said Matt Greer, Zeeo president and CEO. "We are very pleased to have helped them reach their Web design goals and improve the overall experience for their site's visitors."

About Prime Mortgage Financial
Prime Mortgage Financial, the second largest privately-held mortgage company in New England, has been in business for more than 20 years. The Company sold more than $1 billion in loans in 2002, the majority of which were in Massachusetts. Plans for licensing in every state and diversifying its offerings to include the full breadth of financial services products are underway. To learn more about Prime Mortgage Financial, visit http://www.primefinancial.com.