RE-CODE.COM reinvents the wheel of shopping, letting customers truly name their own prices!

RE-CODE.COM is a free web service that allows its customers to share product information and create barcodes that can be printed and used to re-code items in stores by placing new labels over existing UPC symbols to set a new price - participating in an act of tactical shopping.

FOR IMMEDIATE RELEASE

March 18, 2003

Announcing Re-Code.com
www.re-code.com

Re-Code Your Own Price!

Promotional Video
www.re-code.com/videos.html

RE-CODE.COM is a free web service that allows its customers to share product
information and create barcodes that can be printed and used to re-code
items in stores by placing new labels over existing UPC symbols to set a new
price - participating in an act of tactical shopping. RE-CODE.COM at its
core is a shared database, updateable by our customers. Participation is
free and requires no special membership agreements or software download.
After entering the website, customers can choose to search and view
information in our database currently or add their own collected data to the
system. Using our custom Barcode Generator application, barcodes are drawn
in real time and made available to the user.

If you like to save money, you've come to the right place! Our unique
process of shared database building based on preshopping, recoding, and
postshopping, enables you to pay only what you are willing to for the name
brand products you want. In the process, we save our customers millions and
millions of dollars! Here's the inside scoop on how our revolutionary
'Re-Code Your Own Price' service works.

Our customers and community members, travel to their local chain stores to
collect information about the products the stores carry, when possible
noting major brands and their generic equivalents. Using our convenient
downloadable Data Collection Sheets, RE-CODE.COM customers are able to
easily note UPC ID number, name, product packaging, and price. This
information can then be easily added to the RE-CODE.COM supercomputer to
help build a shared database. The process of adding original item UPC's and
prices to RE-CODE.COM is known as postshopping. Postshopping is critical in
building a large database of products for each area of the country. A
database which is both ours and yours!

It's a simple concept, but by recoding a product's original UPC barcode with
another item sold at the same store's code, and with a much more acceptable
price, enables tremendous savings for you the customer. By planning your
store purchases in advance, and logging on to our website, you can engage in
the process of preshopping. Preshopping's value is determined by you the
customer, as you search our database for the prices you want to pay at the
stores you plan to shop at. Be sure to take note of packaging materials for
each product to make the recoding process simpler. Either generate product
barcodes on the fly using our custom Barcode Generator application, view
search results and cut, copy, and paste resulting barcodes into any
graphical layout utility, or find a Pre-formatted Barcode Sheet for a store
near you. After locating the codes you want in one of these three ways,
simply print your barcodes at home onto label paper available at most office
supply or electronics stores and cut out your codes in preparation for
re-coding. We encourage our customers to re-code brand name items with
generic item codes. Through this process, the customer pays a more
reasonable price for what is a quite similar product. It is best to make
only slight adjustments such as these to avoid the notice of our
competitors - the chain stores and the major brands they carry.

Checking out is simple. Many stores even offer self scanning checkouts. This
is of course the easiest way to scan your re-coded items undetected. In
situations where this is not available, cashiers will assist you through
their workplace boredom by only listening for a beep as they scan your item
rather than noticing the product name which their register might display.
Again, if recoding brand name products using their generic equivalents' UPC
codes, it is likely that the registers product name displays will not appear
all that different. In one test, both Kellog's Frosted Flakes ($3.39 US) and
Better Valu Sugar Frosted Flakes ($1.69 US) appear with the word Flakes in
their name at the register. This helps the cashier to remain focused on the
beep rather than the product name as they scan away your savings. Of course,
this requires some flexibility on your part, but this is what allows you to
save up to 40% on brand-name products every day.

Press Contact / Interviews:
press@re-code.com

URL:
www.re-code.com

PR Image downloads:
www.re-code.com/pr

Promotional Video
www.re-code.com/videos.html