New Book Bridges Marketing-Sales Gap and Makes it Easy to Measure Success

Return on Marketing Investment book, now available, helps companies get more from their Marketing Investments

ATLANTA, GA -- March 18th, 2003 -- Coacta Business Group CEO and author, Guy Powell, announced today the release of his new book entitled Return on Marketing Investment helping marketing professionals answer the CEOs challenge Why should I invest in marketing when I can get better results by hiring more salespeople?"

Marketing can now demonstrate and communicate better results than simply investing in sales in a language that can be understood by senior management. In the past marketing only had to improve brand awareness, develop flashy graphics or generate leads," said Guy Powell. This isnt good enough anymore. Now marketing must demonstrably develop programs that generate revenue at a better return and lower risk. Return on Marketing Investment helps marketing professionals bridge the gap between marketing program spending and sales results."

Return on Marketing Investment is required reading for anyone with a stake in managing a company looking to grow revenues." Said Rich Grady, Managing Director, VIA NET.WORKS USA. This is the first book to provide a practical methodology to connect sales generation with marketing programs and measure the return on those investments."

Return on Marketing Investment was written not only for marketing professionals but also for Senior Managers, CFOs, CEOs and other C-Level executives that are demanding more out of their marketing investments.

It is published by RPI Press and is available for immediate purchase at www.returnonmarketing.net for $28.95. It is a fast reading 172 pages with many practical and easy to understand examples. It will be available through amazon.com and Barnes & Noble in the coming months.

Guy R. Powell is CEO, Senior Consultant and Founding Partner of the Coacta Business Group, www.coacta.com an Atlanta-based firm providing sales and marketing services for Business-to-Business companies. Mr. Powell has over 20 years experience in senior level business-to-business sales and marketing in both the US and Europe helping companies to grow revenue at low cost and low risk. His education includes an MBA from the University of Chicago Graduate School of Business and a BSEE from Lehigh University.

Guy R. Powell
author@returnonmarketing.net
www.returnonmarketing.net
guy@coacta.com
404-935-5077