Yogis and Yoginis Come Together in New Email Discussion Group to Hone Marketing Skills

Yoga teachers share marketing tips through a new, free email discussion group.

Yoga teachers may be comfortable in downward dog, put distinctly uncomfortable marketing their services. Running a yoga business takes more than leading asanas gracefully and proficiently. It takes solid business skills. Now yoga teachers can come together in a free, newly formed discussion group to enhance their marketing skills.

The discussion group was created after I received an overwhelming response to a free teleclass on marketing," says list administrator Megan McDonough. Since there were over 100 people on the waiting list, it was clear that yoga teachers craved marketing knowledge. And they wanted to use this knowledge in a way that was consistent with yogic values."

Called Mindful Marketing, the discussion group is a convenient learning environment, with participation as simple as sending an email. McDonough regularly posts marketing information from her teleclass in the forum and the peer-to-peer interaction facilitates a constructive exchange of ideas. Participants have the option of receiving the posts as a digest once a day to minimize the email burden. To join the discussion group, send an email to mindfulmarketing-subscribe@yahoogroups.com or to megan@urinfinityinabox.com.

McDonoughs background is uniquely suited to combine the contemplative art of yoga with the extroverted world of business. As a Business Yogini, she brings yoga to the corporate world and business to the yoga world by writing, speaking internationally, and teaching. Her first book is scheduled to be published in the fall of 2003 by Satya House Publications.