Full-Service Marketing Services and Public Relations Firm Evolves

Misukanis & Rodgers is evolving - beginning with a new partner and a new name. Lee Odden has become a partner in the agency, thus a name change is in order. The marketing and public relations agency formerly known as Misukanis & Rodgers is now Misukanis & Odden - Marketing for Results(SM) (www.misukanisodden.com).

Minneapolis, MN, March 24, 2003 -- Misukanis & Rodgers is evolving - beginning with a new partner and a new name. Lee Odden has become a partner in the agency, thus a name change is in order. The marketing and public relations agency formerly known as Misukanis & Rodgers is now Misukanis & Odden - Marketing for Results(SM) (www.misukanisodden.com).

About Misukanis & Odden - Marketing for Results
Misukanis & Odden is a full service marketing agency that delivers results. The agency caters specifically to technology clients who need creative branding, high-impact marketing programs and return on investment. Misukanis & Odden's Marketing for Results(SM) approach is unique, because unlike other agencies, Misukanis & Odden have actually spent numerous years in technology marketer's shoes. As a marketing and public relations firm, they have delivered results for high tech, financial, automotive, retail and telecommunications companies. Clients span the globe ranging from the USA to India to Malaysia.

Because of their hands-on marketing experience with Fortune 1000 technology companies, Misukanis & Odden understand the challenges and opportunities facing today's technology companies. They also know that stand-out creative is KEY to measurably increase awareness.

About Susan Misukanis, Founder and President of Misukanis & Odden:
Prior to founding Misukanis & Odden, Susan was the VP of Marketing at Innuity. There she led integrated sales and marketing programs that resulted in Web-infrastructure agreements with companies like IBM, CHASE, micronPC and HostPro. Prior to that she was VP of Marketing at ITRadar. She helped to launch the company and was responsible for implementing programs designed to sign-on qualified IT prospects within a condensed timeframe. Susans experience has led her to develop the Marketing for Results(SM) process, which drives technology companies to invest only the dollars that are necessary to quantifiably increase leads and sales.

Susan is a results-driven marketing executive experienced in successfully concepting and implementing integrated marketing programs that support business strategy and deliver return-on-investment. Experience includes quantifiable contributions to profitability, measurably increasing sales and building positive market awareness for technology companies.

To contact Susan directly:
        Call: 952-400-0191
        E-mail: smisukanis@misukanisodden.com

About Lee Odden, Co-founder and Vice President of Misukanis & Odden:
Lee Odden joins the partnership as Vice President bringing extensive Internet strategy, marketing, design and development experience to the team. Lee's extensive experience with Internet and technology marketing will enhance the company's current marketing offerings and further enable clients to achieve ROI through the Marketing for Results(SM) process.

Prior to co-founding Misukanis & Odden, Lee spent 6 years with HomeTown Marketing where he served as the Vice President of Development and Internet Marketing. There he developed a wide range of marketing and technology solutions for b-to-c and b-to-b clients including Supervalu, Toro, U.S. Verteran's Administration, Nash Finch and Promedica. Services developed include: web strategy consulting, web design and programming, email marketing, search engine optimization, affiliate programs, online advertising, content management and e-commerce solutions. Previous experience also includes 8 years working with Fingerhut and NordicTrack.

To contact Lee directly:
        Call: 952-400-0192
        E-mail: lee@misukanisodden.com

For more information about Misukanis & Odden please contact Julie Brue, Director of Client Services & Operations at 952-400-0193 or e-mail jbrue@misukanisodden.com.