New interactive venue X Rays Great Marketing Minds

Jane Tabachnick eMarketing today announces the launch of Great Marketing Minds- Lessons in Marketing Excellence, One Interview at a Time- an exciting new venue for interacting with Marketing Experts on all aspects of marketing. The forums tagline - Lessons in Marketing Excellence, One Interview at a Time - only partly describes its offerings. The live interviews are delivered via teleconference format, with ongoing interaction available via the website and electronic newsletter.

Montclair, NJ, March 24 -- Jane Tabachnick eMarketing today announces the launch of Great Marketing Minds- Lessons in Marketing Excellence, One Interview at a Time- an exciting new venue for interacting with Marketing Experts on all aspects of marketing. The forums tagline, "Lessons in Marketing Excellence, One Interview at a Time", only partly describes its offerings. The live interviews are delivered via teleconference format, with ongoing interaction available via the website and electronic newsletter.
    
The founder says Meet marketers who teach, challenge, and provide you with solutions or a different way to view your world. I envision Great Marketing Minds to be a wonderful series of marketing brainstorming sessions- it will be very interactive, limited to 15 participants to create a more intimate atmosphere. The actual live forum is part interview, part open format for discussion and Q & A."

The live forum will be recorded and archived on our website WWW.GreatMarketingMinds.com. The interview sessions will also be available for purchase on audio cassette or CD-Rom.

The guest marketers will be available via the website for ongoing written Q and A, long after the live interviews, at no charge.

The first featured Marketers and topics are:

Marketing ROI: The New Wave of Accountability and Profitability -with Jim Lenskold, marketing consultant and author of the forthcoming book, Marketing ROI [McGraw Hill 2003]

Trends in Media: Exploiting Non-Media Assets and Re-Assessing Traditional Media's Role in Your Consumer Communications- with Al Berrios, president Al Berrios Consumer Consumer Strategies, Publisher IMktg Report
Affiliate Marketing: Who makes money? Is this a viable revenue model for corporations? Small business owners? - With Shawn Collins, author "Successful Affiliate Marketing for Merchants" and the recently published AffStat 2003 Report a research, analysis, and benchmarking report for the affiliate marketing industry.
The Inverse Law of Branding: The Smaller your budget is, the stronger your brand must be - with Rob Frankel, author of The Revenge Of Brand X and moderator of the highly successful branded community FrankelBiz

The concept for Great Marketing Minds came to Ms. Tabachnick as part of my personal quest to further understand different facets of marketing, and to make me a better marketer and teacher. I view marketing expertise as an ongoing learning experience. The marketplace changes as technology infiltrates more and more aspects of the way we live and do business, evolving along with it are current trends in marketing.

I knew I wanted to be able to speak to the best of breed marketers about their particular expertise, and I knew other professionals must have the same interest. ... I thought it would be more fun to have the process be interactive instead of relegating it to an online search and then doing a lot of scrolling."

I think Great Marketing Minds offers a great alternative to attending a conference or tradeshow -in this challenged economy, companies have cut down on traveling. This allows the marketing team to benefit from hearing the experts you might hear at a conference, just without all the travel expenses. The format of the live interview is actually more interactive than being there because participation is limited to 15 attendees, to insure an intimate and rewarding experience, says Tabachnick."    

She added, It is often said that great success comes from surrounding yourself with top people."

For more information on the Great Marketing Minds visit: www.greatmarketingminds.com or call Jane Tabachnick at [973] 556-1430

About Jane Tabachnick

Jane Tabachnick is owner of Jane Tabachnick eMarketing, a marketing agency focused on online marketing and training, and has effectively transitioned a variety of clients to digital marketing, including McGraw Hill, The Economist Group and Travants. In addition to her company, Ms. Tabachnick is an active faculty member of AWED, the American Womens Economic Development Corp, where she teaches online marketing and promotion and is currently developing a technology curriculum. Jane has also been a key featured speaker at NJWBO, Webgrrls, and Women in the Black. In acknowledgement of her commitment and contributions to her chosen field, Jane was recently nominated by AWED for a Galaxy Award, from the New York Womens Agenda.

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