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New Interactive Professional Business Marketplace launched in Rochester.
My Rochester Link provides a unique opportunity for those businesses listed to directly receive qualified referrals, based on pre-determined qualifying questions.
FOR IMMEDIATE RELEASE
New Interactive Professional Business Marketplace launched in Rochester.
ROCHESTER, NY -- March 13 2002
Rochester professionals now have an online location to attract qualified referrals, increase traffic to their web site and strengthen their community presence. MyRochesterLink, located at www.MyRochesterLink.com, was designed because of the lack of local, interactive website marketplaces on the Internet. The Rochester-based website marketplace, due to its interactive local eCommerce features, local community-building tools, and employment listings, has attracted a wide-range of professionals that generate high quality professional referrals. "A system like this has never existed before", states Eric Miltsch, a Business Development Manager for MyRochesterLink, "We are matching up professionals that need very specific products and services to professionals that provide those products and services through a local, interactive website. In addition, we have just completed a proprietary, Web-based system on MyRochesterLink where professionals can actually select the exact criteria on the business referrals they wish to receive."
Professionals will have the opportunity to select business referrals from 11 business categories. (Other categories can be added upon request): Automotive, Business, Finance, Healthcare, Home, Insurance, Legal, Office, Real Estate, Sales and Technology. Local companies will fill each category with a limited number of spaces available. This provides an exclusive listing opportunity for businesses that register as the sole recipient of targeted referrals to their category.
My Rochester Link provides a unique opportunity for those businesses listed to directly receive qualified referrals, based on pre-determined qualifying questions. Businesses will enjoy the ability to rely on a pay for performance model - the fastest growing form of advertising - rather than paying for an advertisement that doesnt yield quantifiable results.
A search engine including local results is the hottest trend in interactive marketing and My Rochester Link will be among the top listings in both local and national searches. Companies have reported sales productivity tripling in test market cities such as Boston and Atlanta. This local traffic will also enable web advertisers to target specific zip codes if desired. Advertisers across the country are looking for new, cutting edge strategies to tap the $90 billion local advertising market - My Rochester Link is positioned to be a strategic component of the "local" Internet-based solutions that Fortune 1000 companies are scrambling to capture.
Local professionals who want to secure their exclusive Industry Category to receive qualified business referrals from www.myrochesterlink.com may contact:
Eric Miltsch
Empire Solutions
806 Linden Ave.
Ste. 300
Rochester, NY 14625
585.249.7670 ext. 27
800.820.2711 ext. 27
epmiltsch@empiresolutions.com
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Interview Contact:
Eric Miltsch
Empire Solutions
585.249.7670 ext. 27
800.820.2711 ext. 27
www.myrochesterlink.com
epmiltsch@empiresolutions.com
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