Bertolét Designs Introduces Its First Line to Converge Sensuality with Romance and Intrigue

Bertolét Designs, a newly founded fashion apparel firm, launches its first collection of versatile, affordable evening wear to converge sensuality with romance and intrigue, adding a fun and whimsical flair.

FOR IMMEDIATE RELEASE
Los Angeles, CA (March 27, 2003) -- Bertolét Designs (www.bertoletdesigns.com), a newly founded fashion apparel company, has launched a new line of sensual and elegant entertainment wear -- the Jespère Collection 2003 -- to allow women to exude romance, confidence and sophistication with a whimsical flair. Based on the fundamental desire for stylish, versatile and affordable eveningwear, the Jespère Collection provides luxurious fabrics and clean lines that envelopes the woman in comfort and flatters every curve. The collection is targeted for the woman who likes to make her presence felt while retaining an aura of discretion.

The versatility of the line is particularly derived from the Companys signature paletôts (long, stylish outer garments) -- captivating alternatives to wraps, shawls or jackets that can be worn over evening gowns and club wear for the night on the town or alluring lingerie for a romantic evening at home. The Bertolét Designs Jespère Collection allows women to confidently radiate undeniable feminine appeal, but are also pieces that are easy to wear and easy to care. We take painstaking measures to ensure that each design is multifunctional, made of high quality fabrics, but also affordable in this tight economy", said Adele Bertholet, managing partner and chief designer.

About Adele Bertholet -- Chief Designer
Adele Bertholet has dedicated her life to the fashion world. She began her career on the retail and merchandising side by managing regional operations for a variety of retailers including J. Crew, Macys and Episode. Throughout her career, she has placed significant emphasis on product knowledge and customer service to ensure complete customer satisfaction.

Adeles primary inspiration for the innovative designs of the Company was a close childhood friend who was constantly sketching ideas for stylish men and woman. James Edward Arcaro (Teddy) was an individual far ahead of his times. Teddy had impeccable style and charm, and he was able to see the beauty in the things others would toss aside. His forward-thinking creativity always brought a flamboyant eccentricity to every occasion. Teddy passed away in 1995 at the age of 33 from complications related to HIV, preventing his creative energy to materialize ideas into actual end products. Teddys spirit, influence and vivaciousness are apparent within each design of Bertolét Designs.

About Bertolét Designs
Founded in March 2002, Bertolét Designs is focused on the design, marketing and distribution of premium lifestyle apparel for women. The Company strives to converge sensuality with romance and intrigue through innovative fashion designs. Our designs are catered to the woman known for her impeccable sense of style, intrinsic elegance and distinct flair for fashion. She has the ultimate level of confidence, sophistication and success. Independent, educated and career-driven, she celebrates her worldly allure, charming spirit and appreciation for beauty through her stylish wardrobe. To view photos of the Jespère Collection 2003, visit the website at www.bertoletdesigns.com

CONTACT: Nita Wang, Managing Partner, 310.450.9181/

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