Maxim Magazine goes mobile with MECs MyMobileAlbum

Mobile Entertainment Corp announces the launch of Maxim Magazines Barshots and MobileAlbum picture messaging applications.

Mobile Entertainment Corporation (MEC), the premium mobile entertainment publisher is proud to announce the launch of a fully integrated and branded version of its MyMobileAlbum platform as a core offering in the new Maxim site (www.maxim-magazine.co.uk). For the first time, Maxim readers will be able to participate with the magazine and its online site using their new colour mobile phones.

Maxim and Evo readers will now be able to download screensavers of Maxim Covergirls and Evo Classic Cars to their colour mobile phones. They will also be able to store and send photos from their camera phones and digital cameras using their very own personalised online Maxim mobile photo album and send in pictures of beautiful women to Bar Shots, Maxims innovative picture messaging competition.

Tim Hammond, Chief Executive Officer of Mobile Entertainment Corporation, said, MEC is all about developing and providing leading brands, content owners and mobile network operators with compelling mobile applications and services for their readers & subscribers. The new Maxim site is a great example of how the reader can participate with the Magazine by providing photos of beautiful girls when they see them in bars and having the best pictures published on the website and in the magazine. This is a prime example of a major publisher embracing the potential of the new generation of mobile phones to enhance their reader community".

Guy Sneesby, Managing Director of Dennis Interactive Ltd said, Dennis Publishing is focused on delivering compelling interactive features for its readers and online subscribers. Maxim have worked closely with MEC to provide its readers with a fully integrated and innovative 'cross media mobile picture messaging service. Bar Shots is already a highly successful Maxim magazine promotion in the US, MECs technology has enabled us to extend Bar Shots to the web and mobile."

About Mobile Entertainment Corporation (www.mobile-ent.com)
MyMobileAlbum is brought to you by Mobile Entertainment Corporation a leading provider of premium mobile entertainment content and applications to leading Brands, Mobile Network Operators and Retailers worldwide. MEC was founded in 2001 by experienced media entrepreneurs and its backers include previous Presidents of AOL, Sony and Time Warner.

MyMobileAlbum
MECs MyMobileAlbum is a free web-based picture messaging application that has been designed to allow mobile users to store, manage and distribute their mobile photos. Due to limited memory on the handsets, users need to store their photos in an easy to use and accessible environment. MyMobileAlbum is web based and allows users to log in and manage their own personal photo album. Designed specifically for the mobile user, it integrates seamlessly with the mobile phone environment through SMS, MMS and mobile email. MyMobileAlbum has other unique user benefits including cross network inter-operability enabling users to send pictures to a colour phone on any network and even allows pictures to be sent by web email.
For further information on MyMobileAlbum please contact Tim Hammond (timh@mobile-ent.com).

About Dennis Publishing Ltd (www.dennis.co.uk)

For further information please contact:

Guy Sneesby,
Managing Director, Dennis Interactive,
guys@dennis.co.uk