Taking on Google and the top search engines?

StumbleUpon.com has entered the highly competitive content-location market with their release of the StumbleUpon Toolbar, a personalized and community-based system which uses peer-to-peer ratings to recommend web sites of interest to the user.

FOR IMMEDIATE RELEASE

Calgary, Canada -- Offering an alternative to the top Internet search engines, StumbleUpon.com has entered the highly competitive content-location market with their personalized and community-based system. Rather than relying on keywords to produce hundreds of search results, StumbleUpon uses individual user interests and peer-to-peer recommendations to automate the word-of-mouth method of finding great new sites. You don't search for web sites, you Stumble Upon them.

"We're not trying to compete with the large search engines," states Justin LaFrance, Chief Marketing Officer at StumbleUpon. "We're simply offering an alternative by helping web surfers to find and share the best and most relevant sites on the internet."

StumbleUpon is a free browser add-on which matches a user's personal interests with the collective human opinions of other 'Stumblers' to present web sites that suit each user's individual preferences. Using people-driven technology, StumbleUpon learns what a user likes and dislikes as they browse the web so the quality and relevance of each Stumble continually increases.

The StumbleUpon team came together in the fall of 2001 to create a better way to surf the web. Tired of combing through hundreds of pages of internet directory listings and search engine results, this Calgary-based company set out to encourage a community of web surfers who could personalize their surfing experience and share their favorite sites with others.

Thus, StumbleUpon was born and since its launch in April 2002, it has attracted thousands of users who prefer 'channel surfing' the web over searching for relevant content through key words and phrases.

"We're targeting the millions of web surfers who know what they're looking for but don't know how to ask for it," says LaFrance. "With StumbleUpon, you don't search for content on the web, it finds you."

StumbleUpon differentiates itself from the other content-location tools by promoting the interactive features of their Toolbar. With the single click of a button, a Stumbler can rate any site they find and immediately recommend the best sites to other users.

"It's a true democracy for the web," says LaFrance. "Users see only those web sites that like-minded surfers think they'll want to see."

For more information:

Web Site: www.stumbleupon.com

Doug Kipp, Marketing & Media Relations
AFAB Publishing & Consulting
Phone: 403-701-1206
doug@stumbleupon.com

Justin LaFrance, Chief Marketing Officer
justin@stumbleupon.com