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Party at YOUR House With the Goldfish Mobile and
the Hit Teen Group PLAY!
If Your Box of Goldfish Crackers Sings -- You Win!
Pepperidge Farm launches an exciting new contest promoting their famous Goldfish crackers. One lucky grand prize winner will win a private concert from the teen singing group PLAY, a visit from the Goldfish mobile, a Rainbow Castle Play System, a Sony Microsystem Stereo, and $200 towards the purchase of Sony music. 1,000 First Prize winners will receive a SONY music gift certificate and a cool Goldfish Radio Cooler
NORWALK, CT (PRWEB) March 28, 2003 - Imagine this: you are hosting a party for 20 of your best friends, and out of the blue the famous Pepperidge Farm Goldfish Mobile arrives! Its a 24-foot-long, 13-foot high, sun-yellow vehicle shaped like a giant Goldfish® cracker. Near the mobile, a carnival is set up with a skeeball game and prizes. Plus, a live Goldfish character is ready to have his picture taken with you and hand out yummy Pepperidge Farm snacks.
But theres more! Also at your party -- in person -- is the hit teen group PLAY (www.play-central.com), and they are about to begin a private concert of songs from their forthcoming album Replay. Out back, a brand new Rainbow Castle Play System swing set has just been delivered. And later, you can enjoy $200 worth of new SONY music on your new SONY Micro-System Stereo!
Sound like a dream? Well, for one lucky Grand Prize winner of the just-launched "Goldfish Jingle Instant Win Game," that dream is soon to come true!
Heres how the program works: light activated sound chips will be present inside inner foil bags of winning Goldfish cracker boxes distributed coast to coast March 1, 2003. When a consumer opens one of these inner bags, a chip will start singing a version of the brands famous "Jingle for Goldfish" theme song. An Official Game Piece will indicate whether they have won the Grand Prize or one of 1,000 First Prizes of a SONY music gift certificate and a cool Goldfish Radio Cooler. The Official Game Piece also will instruct winners how to collect their prizes. Game ends September 1, 2003. No purchase necessary. For complete contest rules and free entry method, visit www.pfgoldfish.com.
Participating products are:
12.5-ounce boxes of Cheddar, Original, and Pretzel flavor Goldfish,
and Goldfish Colors crackers 11-ounce box.
18-ounce boxes of Cheddar flavor Goldfish crackers, and
Giant Goldfish crackers Cheddar, Pizza, Wheat and Buttery flavors
"Giving a lucky Goldfish fan the chance to have the Goldfish Mobile and a performance by PLAY at their own party, and to share all that fun with their friends, is a perfect promotion for Goldfish because fun is what Goldfish crackers are all about," said Steve White, Business Director, Goldfish/Snacks. "And the fact that you win when you hear our popular Goldfish Jingle after opening the box makes it even better."
About Pepperidge Farm
Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies and crackers, and frozen foods. Among the companys most popular products are Milano® and Chocolate Chunk cookies, Goldfish brand crackers, Texas Toast frozen garlic toast, Swirl bread, and more than 50 other varieties of fresh baked breads.
Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial mother who began baking fresh, all natural bread for her allergy afflicted son. The company is now a nationwide business with 8 manufacturing facilities, more than 4,000 employees and $1 billion in sales. Pepperidge Farm was acquired by Campbell Soup Company in 1961 and is a unit of its Biscuits and Confectionery Group.
A Goldfish Singing Box product shot is available upon request.
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