Customer Communications Group Helps A&P Canada Freshen Up Its Customer Relationships

Customer Communications Group (CCG) was selected as A&P Canada's customer relationship management (CRM) agency and is helping it develop a CRM plan to optimize its customer relationships and maximize customer value. CCG will help define A&P's CRM objectives and develop a summary of recommendation criteria for A&P's Best Customer Program and its Baby Bonus Club. In addition, CCG will help develop a program reward structure and communications strategy that meets customer expectations and needs -- while at the same time achieves A&P's objectives of increased frequency of purchase, greater customer loyalty and improved ROI.

DENVER, March 28, 2003 - Customer Communications Group (CCG) was selected as A&P Canada's customer relationship management (CRM) agency and is helping it develop a CRM plan to optimize its customer relationships and maximize customer value. "We're fresh obsessed with our products and now we want to bring that same freshness to our customer service and customer relationships," said Stacia Rubinovich, Director of CRM, A&P Canada. "We want to become the supermarket of choice and our CRM program will help us to achieve that goal through better communication with our customers."

"After a search of numerous direct marketing and CRM agencies, we selected CCG because they demonstrated their retail expertise in direct mail, loyalty marketing and CRM," said Alda Silva, A&P's Database Marketing Manager. "CCG offered the full spectrum of services from strategy to copywriting, art direction to production management strategy, everything we needed to develop and execute a CRM program that will deliver benefits to both our customers and our business."

CCG will help define A&P's CRM objectives and develop a summary of recommendation criteria for A&P's Best Customer Program and its Baby Bonus Club. In addition, CCG will help develop a program reward structure and communications strategy that meets customer expectations and needs -- while at the same time achieves A&P's objectives of increased frequency of purchase, greater customer loyalty and improved ROI.

About Customer Communications Group, Inc.
Customer Communications Group, Inc. (CCG) pioneered the concept of relationship marketing more than 25 years ago and continues to prove its leadership position by delivering results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, data-driven research, creative communication and multimedia solutions ranging from print production to Website development. CCG also offers creative and production services for newsletters, magazines, collateral materials, fax-back systems, email and direct marketing communications that support cross-sell, upsell, customer retention and reactivation efforts.

CCG has implemented profitable programs for Fortune 1000 retail, financial and telecommunications clients including Dillard's, G.H. Bass & Co., Hibernia Bank, IBM, Nordstrom, Payless ShoeSource, Pier 1 Imports, Tommy Hilfiger and Wachovia Bank.

For more information about Customer Communications Group, visit http://www.customer.com or contact Sandra Gudat, president/CEO of Customer Communications Group, 12600 West Cedar Drive, Denver, CO, 80228; (303) 986-3000; (800) 525-0313; Fax (303) 989-4805; or sandra@customer.com.

About A&P Canada
Serving Canadians since 1927, The Great Atlantic and Pacific Company of Canada operates over 235 grocery stores under the A&P, Dominion, Ultra Food and Drug Mart, The Barn and Food Basics banners throughout Ontario. We're fresh obsessed.

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