Shield of Faith Jewelry - 100,000 Sold in First Month

100,000 sold in the first month. The Shield of Faith is a jewelry product line featuring pendants and lapel pins designed to show support for our troops. Shield of Faith manufacturer, Bob Siemon Designs, states that this product has more momentum that the WWJD? phenomenon of the late 1990's.

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CONTACT:
Dwight Robinson
800.854.8358
949.290.0812 (Cell)
drobinson@bobsiemon.com
www.bobsiemon.com

SHIELD OF FAITH SELLS
100,000 IN FIRST MONTH

Santa Ana, Calif., - March 31, 2003 -- When was the last time customers were waiting at the door for a store to open, just to buy a specific product? Retailers have been reporting declining traffic and revenue shortfalls for quite some time now and the outbreak of war has had more people staying at home to watch the news rather than out shopping.

One new product is actually driving traffic into retail outlets across the country. Bob Siemon Designs released the Shield of Faith product line on March 3, 2003 and has already sold 100,000 units in the first four weeks. "Half of our sales have occurred in the last 10 days, said Bob Siemon, founder and CEO of Bob Siemon Designs. "People are looking for inspirational products that provide comfort and allow them to express their support for our troops in the Middle East. Stores are actually reporting that customers are waiting for the doors to open to buy this project."

The Shield of Faith product line features a dog tag style pendant as well as a lapel pin. The back of the pendant has the inscription "Be strong and courageous. Do not be terrified, do not be discouraged; for the Lord your God is with you wherever you go." The quote is from a Biblical verse from Joshua 1:9. The lapel pin has the reference to the Biblical verse and was designed to be worn as a daily reminder to prayer for our loved ones, family members, and friends who are in the military.

Bob Siemon Designs is best known for manufacturing millions upon millions of WWJD? (What Would Jesus Do?) products in the late 1990's. "The Shield of Faith has more early momentum that the WWJD? product did after the first month" said Siemon. "We hear stories about stores giving these away to customers if the bring in a photo of their loved one in the military so that the store and the customers can pray for those soldiers. Other stores are reporting selling more than 300 Shields of Faith a week."

Bob Siemon Designs is the leading designer, manufacturer and distributor of inspirational jewelry and gift products. The company has been producing high quality designs from its factory and corporate headquarters since 1970. Today, Bob Siemon Designs serves thousands of retail customers worldwide. For more information, to obtain photography, or to schedule an interview with Bob Siemon, CEO of Bob Siemon Designs, please contact Dwight Robinson at 1.800.854.8358 or via email at drobinson@bobsiemon.com