WEB SITE OFFERS SMALL BUSINESSES AND ENTREPRENEURS AN ALTERNATIVE TO HIGH-PRICED COPYWRITERS AND MARKETING CONSULTANTS

CompellingCopy.com Offers Free, Do-It-Yourself Marketing Information, Enabling Entrepreneurs and Small Businesses to Stop Paying Top Dollar for Copywriting Expertise and Marketing Consultants.

Starting today, small business owners have free access to a Web resource that can help them grow their customer base with marketing-savvy marketing and copywriting instruction at http://www.CompellingCopy.com. With a do-it-yourself philosophy, CompellingCopy.com is going up against the high-priced services of professional copywriters and marketing consultants.

CompellingCopy.com recently launched to meet the budget-constrained small businesss growing demand for high quality marketing information. Approximately 90% of CompellingCopy.com's content is free, which enables small businesses to take back their power and stop farming out marketing strategy and copywriting to expensive consultants.

"Our site eliminates the need for small businesses to pay hefty consultant fees by providing do-it-yourself marketing resources and information," says Diane Cesa, CompellingCopy.com spokeswoman. "Getting new customers and growing your business shouldn't be a struggle. And you shouldn't have to pay top dollar to get good advice and information. CompellingCopy.com is based on the premise that the best person to write about and market a company is the owner because he's the one who's passionate about the business."

The site offers a broad range of information, including downloadable worksheets, guidelines and tips for writing direct mail, news releases, Web site content, emails, ezine content, and most other marketing collateral. A large collection of resource links enables visitors to get a complete view of effective small business marketing. Communications coaching via email as well as e-courses provide small businesses with an inexpensive alternative to marketing and copywriting education.

CompellingCopy.com distinguishes itself from other sites by encouraging the small business owner to focus on his customer and tailor his marketing messages to his target market. Most of the information on the site follows the concept of customer-focused, or one-to-one marketing. The content combines marketing, copywriting, and psychology to offer smart marketing techniques.

"We're unique in that we meld the worlds of marketing, copywriting, and psychology together - it's that powerful combination that produces outrageously effective sales copy and marketing materials," says Cesa. "There's so much information out there today, but it's hard to find good, actionable information to help you accomplish your goals. Our site provides exactly that kind of information - for free."