Marketing Firms Going Hollywood

The United States government, while not particularly fond of the movie industry, has realized the amazingly efficient way it functions. You see, Hollywood is essentially filled with independent contractors who come together to form strategic teams as needed to make films happen. The government has recognized this very efficient way of working and has acknowledged that certain firms in the advertising business are also seeing success by working this way. It just so happens that Catch Light Productions is one of those very unique firms.

So, here's where it gets sticky. The United States Department of Commerce doesn't care a whole lot about Hollywood because, while they do have a significant impact on politics, they are primarily there for entertainment purposes and represent the basic "freedom of speech" principal that makes America what is it. Not so for advertising. The government has decided that while advertising also represents freedom of speech, it plays a vital role in the overall economic strength of the country--not to mention that American business has a direct impact on the United States "corporate image" or "brand personality", if you will.

What does this all mean? It means that our government has decided to assemble "teams" of marketing experts, creative talent, media professionals, etc. to "take care" of the "problem companies." Who are these "problem companies?" Quite simply, they are organizations the government feels is not making proper use of the resources at their disposal. They are the companies who insist on sacrificing quality just to save a few bucks. They are the companies who cut their marketing budgets and, in effect, cut the quality--not the quantity--of their marketing efforts. They are the companies who believe any publicity is good publicity and don't put serious effort into producing good publicity. "They just make us all look bad," says Don Evans, United States Commerce Secretary, referring to "those companies" who don't to put enough into their marketing efforts.

Here is a brief outline of what the United States Department of Commerce has in mind for us:
1) Extensive research will be conducted during the second and third quarters of 2003 to determine what areas of the nation's image are being negatively affected by poor advertising and marketing.
2) During the first quarter of 2004, the government will be conducting surveys of individual organizations to determine who is really at fault.
3) Over the next two years the government will be assembling teams modeled after the very efficient Hollywood way of doing things.
4) In 2006, teams will be "assigned" to individual companies to correct the problems in their marketing, advertising and public relations.

While the government believes there will be corporate backlash from this new system, they expect to see a significant improvement in the "Great American Brand" by the year 2010. But, most importantly, they believe it's very important at this point for us to say "April Fools!"

Happy marketing from Catch Light Productions :^)
http://www.catchlight.com