Sisters Launch the Next Generation Of "Reality" Web

Doing it in T.O. today announced the upcoming launch of their interactive website on April 15, 2003. Doing it in T.O. ( www.doingitinto.com ) will focus on issues relating to women aged 18-34. Taking the formof online journals being written by each sister, the site covers subjects that range from careers to dealing with depression.

FOR IMMEDIATE RELEASE

Contact:
Julie Bateman
Co-Creator, Web Developer
Doing it in T.O.
Toronto 416.779.4266 / Barrie 705.728.3569
info@doingitinto.com www.doingitinto.com

Sisters Launch the Next Generation Of "Reality" Web

Toronto, ON, April 1, 2003 -- Doing it in T.O. today announced the upcoming launch of their interactive website on
April 15, 2003.

Doing it in T.O. ( http://www.doingitinto.com ) will focus on issues relating to women aged 18-34. Taking the form of sometimes painfully honest online journals being written by each sister, the site covers subjects that range from the careers your guidance counselor never told you about and how to get them, to dealing with depression and of course love and dating. The list of resources offered includes everything from clubs and bars listed by location, to government resources available for starting your own business.

"Big Sister" is in her late 20s, a graphic designer, and in her first "functional" relationship. "Little Sister" is in her mid 20s, a production assistant on a Toronto morning television show, is single and actively looking!

Similar to that of Reality Television, the voyeuristic sense of seeing something that shouldn't be seen (i.e. diary entries) will give the site a sense of intimacy that will keep visitors returning regularly.

Doing it in T.O. will have content that provides a context and opportunity for genuine social interaction with the characters on the site, and with each other. Visitors will be able to insert themselves into the story through messages posted on the message board and women will feel a genuine connection to the two sisters when they read about the events in their lives.

For more information, visit http://www.doingitinto.com or call Julie Bateman (A.K.A. "Big Sister") at 416.779.4266.

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