ehospa the #1 hotel and resort marketing agency partners with icaliber to strengthen client websites and online traffic

Hotel and Resort Marketing Agency teams up with Internet Marketing Group to provide Professional Affordable Web site design, content and promotion enhancements that increase online bookings.

ehospa, a provider of advanced ROI marketing solutions and global-distribution system integration to Hotels, Resorts and B&Bs, has recently teamed up with River Vale, NJ-based icaliber, LLC to provide professional affordable website design, hosting, and email marketing/deployment to its growing clientele.

icaliber has assisted more than 1,000 independent companies since 1997 in driving traffic to their Web sites through specialized internet marketing plans and strategies and optimized website designs.

"More and more of our customers are coming to us looking for help with their Web sites," said Brian Griesbaum, ehospa President. Web sites are critical to selling properties today, and those that contain the right rates and the right GDS strategy are the ones that will attract and retain customers. Because travelers have become more sophisticated in their online booking habits, they will make a purchasing decision based on the attractiveness of a site, its functionality and its flexibility to book a reservation."

Online booking demand is up, despite tough economic conditions, a tense political climate and fewer travelers, the online travel market performed surprisingly well in 2002. According to PhoCusWright, the online vacation package market will reach $1 billion this year, up 74% from last year. Nearly 60% of online vacation packages are sold through intermediaries, and this percentage is expected to grow considerably by 2005.

What drives our business is promotion," ehospa said. A lot of Web masters can design a site, but if the promotional effort is lacking, they wont get qualified visitors. Our promotion plans are custom by nature. We begin by analyzing a hotels Web site and tracking software to determine the strengths and weaknesses of their Internet presence. The specific resources used in each clients promotion will depend on budget, current positioning and marketing goals."

About ehospa
Headquartered in River Vale, New Jersey, ehospa is a full service results-driven creative hospitality marketing agency that helps hoteliers dramatically increase occupancy rates, boost revenues, open new markets, attract more affluent customers and improve the bottom line in these difficult times by utilizing the Internet to its fullest potential. ehospa executives are often featured speakers at lodging conferences -- sharing their knowledge on Internet Marketing for resorts, hotels and B&Bs.

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