Turning Point Solutions Announces Crisis Communications Preparedness Products and Services -- Builds on lessons learned through 9/11 response

Drawing on extensive experience directing crisis communications efforts before and during the September 11 tragedy, Turning Point Solutions Inc. announced a suite of preparedness products and services today. Turning Points approach and methodologies are designed to give organizations and individuals the power to manage crises on their own. Turning Point can be found on the Internet at www.turningpointsolutions.net.

New York, NY/San Francisco, CA -- (April 2, 2003) -- Drawing on extensive experience directing crisis communications efforts before and during the September 11 tragedy, Turning Point Solutions Inc. announced a suite of preparedness products and services today. Turning Points approach and methodologies are designed to give organizations and individuals the power to manage crises on their own. Turning Point can be found on the Internet at www.turningpointsolutions.net.

Recent surveys show that most U.S. businesses lack emergency plans and are doing nothing to prepare for what could happen over the next weeks and months. Yet, companies can be dragged into a communications conflict even if they are only peripheral to an event. Clear Channel Communications is under attack, for example, since some of its stations refused to play Dixie Chicks recordings and a personality organized pro-war demonstrations.

You never know when the worlds attention will be focused on you," said Jeanine Moss, founding partner of Turning Point Solutions Inc. The best readiness you can have is confidence in your own capabilities to analyze and respond. Our products and services provide a blueprint and training so our clients can be guided by their values, compassion and the facts when they communicate."

September 11th crisis expert Jeanine Moss and turnaround specialist Nicole DeMeo founded Turning Point Solutions to help companies prepare for and manage crisis communications.

Whether its a catastrophe like September 11th or your corporation is facing a crisis like litigation," said Nicole DeMeo, co-founder and partner, our preparedness workshops and services share years of training, experience and learning. With proper planning, any organization can communicate wisely and well during a time of great stress."
Turning Point helps organizations take control of the crisis communications situation with assessment tools, training workshops, and implementation plans. Our products and services are designed to help any size corporation or non-profit organization manage crisis. They include:
Crisis Vulnerability Index
The Index is a gauge to measure a companys ability to handle crisis, and predict where future problems may arise.

Crisis Severity Index
Not all crises are created equal. This measurement tool predicts the impact of a crisis on various populations and the organization to help determine the right level of response.

Custom Crisis Communications Management Manual
No two companies are the same. The crisis manual takes into account unique and specific information of vital importance to internal performance and external communications.

Leadership Team Workshop
Management leadership teams engage through an interactive process and various crisis drills that help them understand and prepare to communicate in crisis situations.

Media Training
The best-laid plans can come undone by something as minor as a poorly chosen word or a seeming lack of compassion. Media Training teaches spokespersons how to best work with the print, online, broadcast and radio media in the time of a crisis.

Action Crisis Team (ACT) -- Certification Course
The Course helps Action Teams identify the players in a crisis scenario, outline roles, and develop appropriate messaging. Detailed instructions for everything from handling media calls to setting up a toll-free hotline are provided. ACT Certificates are awarded for successful completion of the Course.

Crisis Communications Consulting Services
Tough issues and crisis situations require quick thinking and a strategic, thorough response. Clients who are prepared should be able to handle the situation themselves. If they need help, though, or if a company has not used our other services, our team of crisis experts can be called in the beginning or middle of a crisis situation, or just for an experienced second opinion

About the Founders
Jeanine Moss is an experienced authority in the area of crisis communications strategy and management, and a 20-year veteran in the marketing communications field. Her expertise includes internal and external communications, media relations, event marketing, public affairs, trade and government relations, corporate responsibility, promotional marketing, direct mail, Internet and e-commerce and advertising. Her most challenging assignment to date has been as Senior Counselor for Communications and Spokesperson for The September 11th Fund, founded by United Way of New York City and The New York Community Trust.

An accomplished business launch and turnaround expert, Nicole DeMeo has practiced marketing and communications for more than 15 years, specializing in work with leadership teams. She develops business strategy, writes and actualizes business plans, and guides companies through multiple phases of their business lifecycle including planning, launch, accelerated growth, mergers and acquisitions, IPOs, maturity, restructuring, downsizing and crisis management. She has represented high-profile technology start-ups, Fortune 1000 consumer products/services companies and non-profit organizations.

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New York Office
Jeanine Moss 917.714.6253 jeanine@turningpointsolutions.net

San Francisco Office
Nicole DeMeo 415.440.3502 nicole@turningpointsolutions.net

NOTE TO EDITORS: Crisis communications preparedness articles, op-eds and interviews are available.