Ooh La Laa- Shell North London Entrepreneur of the Year

Elena Souto 27, founder of Ooh La Laa. The company that takes the taboos out of boobs has won the First prize Shell livewire North London Entrepreneur of the year award.

Elena Souto 27, founder of Ooh La Laa. The company that takes the taboos out of boobs has won the First prize Shell livewire North London Entrepreneur of the year award.

Elena will receive 500 at a presentation ceremony with the Mayor of Enfield and will be automatically entered into the London Regional final in May. If successful there she will go on to compete for the national prize of 10,000 and the prestigious title of Shell LiveWIRE Young Entrepreneur of the Year.

A team of local Business experts (including Business Banking Managers from Barclays and Lloyds TSB) judged the entrants' business plans according to individual business acumen and potential, long term business viability and their ability to make it succeed. The judges were particularly impressed by Elena's Business Plan, and felt that their business had outstanding potential. They felt it was a "very good, positive, niche business" and had all the foundations for a "sound, solid and long-lasting business."

The Shell LiveWIRE Young Entrepreneur of the Year Award is a national competition open to young people aged between 16- 30 who have started their own business and have been trading for not less than three months and not more than 18 months on 31st January 2003.

Elena Says, Its still really early days but its great to achieve recognition after all the blood, tears and sweat, you feel as though you are starting to see a light at the end of the tunnel"

Ooh La Laa is changing the face of lingerie purchasing with one simple concept -- finding out and supplying what customers actually want! Hardly a revolutionary idea but one which Elena Souto -- the founder of Ooh La Laa -- believes to be the key to the success of her rapidly expanding business which only started in September 2002.

Ooh La Laa sells lingerie from size D+ upwards via mail order from the Ooh La Laa catalogue or via the website, www.oohlalaa.com. Not only does the Company present lingerie in larger sizes, but most importantly the garments are funky, fun, stylish and sexy -- a far cry from the traditional 'boulder holders of previous years!
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For further information or to request an interview please contact Elena on 0845 675 6588 or elena.souto@oohlalaa.com or visit www.oohlalaa.com